Sam's Oat Jar | Overnight Oat
(Creative Concept Direction)
I’m Far From Perfect. I’m Just Real. That’s Who I Am!
Skullswagger | Get Stylish, Keep It Real, Be Unique
(Online Streetwear Concept Direction)
Acer | Make a Plan. Get Shield Up. Be a Hero
(Concept : SuperCare Plan)
Acer | Your Files Don't Need To Take a Risk
(Concept : SuperCare Plan)
Acer | The Worry Free Mind
(Concept : SuperCare Plan)
Microsoft | Endeavor Microsoft Tech Day 2013
(Corporate Event Launch Concept)
Intel Ultrabook | Ultra Possibilities Idea
(Introducing Ultrabook Launch Concept)
Realpower | Energy Drink
(Creative Poster)
HOMElove | Home & Living Exhibition
(Christmas Edition 2017 Concept)
HOMElove | Home & Living Exhibition
(Announcement Concept)
WinterFest Expo Kuala Lumpur
(Christmas Shopping Expo Concept)
Dr. Ko | The Enchanted Sabyrinth
(2018 Annual Dinner Concept)
Dr. Ko | Starry Night
(2018 Annual Dinner Concept)
Dr. Ko | A Tale of Magical Moments
(2018 Annual Dinner Concept)
Epson | Designed and Made for Creativity
(Large Format Printer Launch Concept)
Epson | Engineered for Precision Unrivalled Performance (Large Format Printer Launch Concept)
Acer | The Journey
(2019 Calender Concept)
HP | Create Sparkle This Christmas
(Pocket Camera Launch with Christmas Concept)
Tefal | Your Great Companion with Time
(On Ground End-Consumers Experience Event Concept)
Intel Malaysia | 40th Anniversary
(Anniversary Event Celebration Concept)
Intel | Character Mascot
(Concept Ideas)
Concept Art

is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

Elastic Concept
Advertising | Event | Marketing Kuala Lumpur, Malaysia