About

Currently working as Art director at JWT Bahrain handling event/experiential campaigns, promotional campaigns and marketing materials of most of the agency’s clients like Bahrain City Centre (Majid Al Futtaim), Bahrain Airport Company and more. Experienced in handling client of different business scales from start-up brand development to well established businesses. Able to deliver a wide range of projects from ATL, BTL, branding, to event display design. Have more than 16 years of experience in the field of design and advertising. Have the combined ability to conceptualize and craft creative ideas. Poses knowledge and skill that are relevant in delivering a creative work from sketching concepts to graphic design, branding, structural design, web design, retouching, 3D, sketching, photography, product design and technical drawing. Career History Started as graphic designer in a design house specialized in fashion and apparel in Manila while still in college taking-up Bachelor Technology in Product Design and Development in 1996. Designed the merchandising items of Disney's Dinosaurs Movie launch, Warner Bros.'s Space Jam Movie launch, Mickey Mouse, Winnie the Pooh, Barbie, etc. Although started as young and junior, quickly became the lead designer among much older designers. Upon graduating in 2000, worked as graphic designer in a small local agency taking projects from bigger agencies. Worked on projects for Smart Telecom, Globe Telecom, SCA Philippines, Equitable PCI Bank, Philippine National Bank, WGA Shipping Company and more. In 2001, worked as graphic designer in a local design studio in Saudi Arabia called Sara United Advertising under Sara Group also operates Paris Gallery. Worked mostly on Sara marketed products such as luxury items, personal care, cosmetics and some clients like SNAS DHL, Saudi Aramco, Tamimi Group, Al Dawaa Pharmacy, KFUPM, KDD, etc. In 2004, joined TMI-JWT Alkhobar as visualiser/retoucher, eventually moved to Bahrain initially as finaliser/visualiser/designer. Appointed as art director in 2007. Recommendations Tristan Fitzgerald Executive Creative Director // Integrated // Digital "Sonny is an imaginative and diligent art director. During my team leading the team at JWT Bahrain, I found him to be a great guy for ideas, a really hard worker and dedicated professional, always looking to proactively improve his skills. If you manage to employ him before I do, you're a lucky agency." Tristan managed Susano at JWT Clive Nigel Pereira Freelance Senior Copywriter at J. Walter Thompson MEA "It’s very rare that you find a person as zen as Sonny. I had the privilege of teaming up with him at JWT working on various accounts from retail, banking, travel and tourism etc. From mind broadening brainstorming to attention to detail paired with creative finesse; his every ability making concepts come alive. His persistence to push boundaries and constant self-development is a big takeaway that anyone including myself will be fortunate to benefit from. It has been a more than memorable experience." Clive Nigel worked directly with Susano at JWT Asrar Mousli Graphic Designer "I looked to Sonny for creative guidance since the day I joined JWT. His eye for visual perfection influenced me to challenge myself and create stronger work. A pleasantly calm personality in the workplace and a reliable, skillful Art Director and 3D Designer. As a good listener, he was always open to different perspectives when it comes to building concepts and inviting our colleagues to participate in brainstorming sessions. His ability to critique an idea without ‘killing’ it is in my opinion a valuable quality in a seasoned creative such as Susano; someone who will always ask “how do you see it?” before he shares his opinion on why he doesn’t see it at all." Asrar reported to Susano at JWT

Links
Awards

GOLD - ATW Airline Awards 2015 BAC Saudi Passengers Ad GOLD - ICSC 2015 City Centre Bahrain ‘The Nutcracker’ Integrated Campaign December 2014 SILVER - ICSC 2015 City Centre Bahrain ‘The Art of C’ Public Relation Campaign December 2014 (as part of the team) GOLD - ICSC 2014 City Centre Bahrain ‘Winter Wonderland’ Integrated Campaign December 2013 Bronze - Campaign ME 2005 Print - Zayani Motors (as retoucher) 2 Gold Effie Awards City Centre Bahrain

Affiliations

JWT

Experience & Education