Sonya Sing Lee

Sole industrial designer at the Australia location for Business Unit Interior Division, Mechanical Engineering Research and Development.

Develop concepts for dial graphics, A-surface styling of instrument clusters and centre stack consoles.
Develop halftone artwork, illustrations, rendering, and presentation materials.
Provide additional styling input to OEMs BMW, Toyota, Ford, Holden, HSV, & Mitsubishi
Develop CAD in CATIA and Pro/Engineer of Instrument clusters for manufacture in accordance with customer standards, Continental Norms/Standards, and ISOs.
Draft engineering drawings and maintain BOMs
Conduct Failure Mode Effects Analysis (FMEA), Production Parts Approval Process (PPAP) activities
Regular interfacing with PCB Design, Hardware engineering, Software engineering, Manufacturing engineering, Tooling, Quality (PQM & SQM), Advanced Purchasing.

Also provide support for VDO Aftermarket.

Work with team of 2 other industrial designer in HMI department to generate graphic layouts, icons and assets for the Ford Territory and Ford Falcon HMI 123 project.
Worked closely with software engineers, and provided support for the mechanical engineering team.

Worked with a team of 2 other industrial designers.
Develop concept sketches
Assess market opportunity and conduct consumer profiling
Generate CAD in Pro/E
Build prototypes and conduct testing
Product rendering using 3D Studio Max
Project documentation