Senior Marketing Associate | Project Manager
Oct 2018 - Present (2 years 9 months)
Specialists to nonprofits. Strategic planning for annual campaigns, major gifts and planned giving programs. Special event, meeting and project facilitation. Organization, board development and retreats. Marketing, branding, web, social media and print projects, including grant and RFP support.
Freelance Art Director / Exhibit Designer
2006 - Present (15 years)
Art directing and consulting. Hands-on, concept-to-print, digital pre-press pro. Corporate collateral development, large format print, museum exhibitions and internet design. Extensive experience as exhibit designer/preparator, special event logistics, and webmaster. Clients: Hartford Family Foundation (web design). Monmouth Museum (co-designed, project managed, fabricated and installed several 2,300 sq ft exhibits). Datamatics Management Services (branding, print, marketing, trade shows, web launch). Monmouth County Historical Association (exhibit design/preparator).
2009 - 2015 (6 years)
Marketing lead for 50 person digital marketing agency, B2B and automotive vertical. Developed creative strategies and 360º marketing campaigns which included design support (branding, logo development, powerpoints, info graphics, web banner retargeting, trickle email campaigns, web landing pages, banner art for social media platforms) across multiple channels. Defined audiences, steered vehicle choices, established copy platform, solved the visual problem. Heavy publications, custom event (trade shows, awards, conferences and educational courses) support, project management logistics.
Exhibit Graphics Manager/ Art Director
New York, NY
2000 - 2006 (6 years)
Developed all in-house marketing materials and special projects for RFP and new client pitches. Managed the 2D Graphic Design department, reporting staff of 3. Extended client brands to immersive, experiential, 3D environments for the largest custom tradeshow and museum design build firm in the US. Developed sales tool budgets and schedules, coordinated vendors, client visible with some travel. Clients: Samsung, LG, Avaya, Jaguar, Fuji, Rose Center for Earth and Space at the American Museum of Natural History, and the Pro Football Hall of Fame.
Freelance Art Director
Long Branch, NJ
1995 - 2000 (5 years)
Art directing and consulting. Assignments in corporate collateral development. Diverse responsibilities include account servicing, creative, and art production. Developed creative strategies. Publication design including annual reports. Print brokering, press checks. Clients: PAK Manufacturing (ID, medical collateral, trade show). NJ Healthcare Facilities Financing Authority (ID, trade show, collateral and annual reports).
1988 - 1995 (7 years)
Direct report to President of full-service advertising and marketing firm. Developed concepts, creative strategies and budgets. Defined target audiences, steered vehicles and established copy platform. Reporting staff of 10. Created new corporate ID, trade advertising campaigns, packaging design, tradeshows, and direct mail. Very visible, heavy client contact, travel, budget and deadline intensive. Visual problem solving, location and studio photo shoots. Clients: Bausch & Lomb, Pelton & Crane, Ceramco, Block Drug, Concurrent Computer, and Hoechst Celanese.
Fort Monmouth, NJ
1982 - 1988 (6 years)
Fulfilled the visual presentation needs for CECOM and the Fort Monmouth community. DoD security clearance. Leader of 9 drafter/ illustrators. Production coordinator. Military briefings, portable and permanent displays, special event support, 9 projector multi-image slide show.