Media Planning Specialist
Feb 2020 - Present (1 year 8 months)
• Plan, negotiate and execute domestic and international paid media buys including search, social, display and print.
• Analyze ad performance and report insights and recommendations.
• Collaborate across a global organization to deliver effective campaigns.
• Maintain strong relationships with media partners and vendors.
• Manage media budgets and actuals, generate purchase orders and follow-up on vendor payments.
Marketing & Graphic Design Specialist
Apr 2015 - Jul 2020 (5 years 3 months)
• Created promotional materials for multiple domestic and international trade shows
• Produced content for digital and print media: postcards, ads, banners, signage, brochures, e-cards/newsletters, web, mobile and social.
• Maintained strong relationships with industry partners and vendors.
• Facilitated attendee and exhibitor communications
• Coordinated conference programs and events.
• Generate purchase orders and follow-up on vendor payments
Feb 2012 - Apr 2015 (3 years 2 months)
• Designed and maintained graphics for promotional collateral.
• Created quarterly newsletter sent to 11,000+ members and updated digital web content.
• Increased number of credit cards on file by 15%.
• Coordinated and planned promotional events and conferences.
• Tracked expenditures for $100k marketing budget and examined trends to improve budget efficiency.
• Managed and developed customer relationships by communicating benefits, products, and services.
Nov 2010 - Apr 2011 (5 months)
• Instructed four pilot companies on how to prevent the spread of germs and reduce the costs of absenteeism.
• Extracted insights from over 300 surveys through data analysis to provide better sanitizing products.
• Increased project awareness by creating educational literature for clients that communicated program progress and overall efficacy.
Jun 2010 - Nov 2010 (5 months)
• Provided service, hospitality, and support to Fortune 500 clients by preparing respondent rooms and recording equipment for focus groups and individual interviews.