Currently, I work as an Art Director at QVC in West Chester, PA. I lead and administer creative design projects in support of ongoing marketing platforms’ [for both web and on-air] assets with adept efficiency. I also assess any needs for the marketing platforms, assist with seasonal assets, and execute the needs though several tiered decks. These assets include specialized logos, model direction, patterns, color palettes, typographical standards, textures, and background images for online content, and set propping direction and posters/monitor content for on-air shows and campaigns. I currently coordinate with the Creative Director on these ‘gold’ and ‘silver’ level decks up until project completion [Decks define and support a unified message to reach QVC customers through a cohesive, shared experience across multiple QVC platforms.].
In August of 2014, I worked at FZ Creative in Yardley, PA as an Art Director and lead & administered creative design projects for web design as well as complete branding packages. This included creating innovative campaigns, branding strategies and unique concepts to effectively expand FZ’s clientele. This included developing rationale alongside of branding projects, and brainstorming alongside team members and special project Managers to provide unique concepts and design that will exceed clients’ expectations. Also, various social media direction and marketing materials were created and implemented through MailChimp and Facebook to build traffic and awareness to their businesses.
In June of 2014, I worked as a Freelance Production Artist at DMW Direct in Chesterbrook, PA. At this job, I had to have an excellent attention to detail in own work, and work of others. I applied knowledge of iMac programs for the prepress work [trapping/consistent InDesign files]. I provided files to the graphic designers in a professional and timely manner as well.
At LumenOptix in Montgomeryville, PA, I've aided in a rebrand of the company by creating a fresh and new identity, printed and digital marketing materials for trade shows, printed and digital ads, informational catalogs, spec sheets, product photography, instructional videos and photo retouching. Exceptional collaborative and interpersonal skills were needed to get information from salesmen and engineers in order to create informational spec sheets and brochures; dynamic team player with well-developed written and verbal communication abilities.