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Heavy Metal logo designed by design legend Jay Vigon.
Nominated, Folio 2018, best feature design, B2B above 100,000 circ.
Winner, Folio 2018, best feature design, B2B above 100,000 circ.
Nominated for best typography, Folio 2018.
October, 2010 cover - I conceived a direction for a precision ag story that was built around three farmers, each with increasingly more complex and expensive levels of investment that used vintage baseball as a visual motif.

The newest "player" was given the title of "Batter Up", the second player was "On Second" and the last was a "Grand Slam".

The cover introduced the reader to the theme of the story using a photo realistically rendered baseball scoreboard set in a corn field.
Mid-February feature story
Mid-February 2011 Cover
Safe and Sound double gatefold for the March 2011 issue
Mid-March 2011 cover
September 2011, cover
August 2011 cover story opener
October 2011, cover
October 2011 spread opener
September 2011 feature opener
Cover story opener to the double gatefold
Mid-February 2012 cover
April 2012 - Illustrator, Katie McDee
War on Weeds Gatefold, April 2012 - Illustrator, Katie McDee
Designed and illustrated for me by Chad Owen at Owen Design, Des Moines, Iowa. chadowendesign.com
Illustration by Paul Lange (Paul's Art Barn) of Illinois.
Type cover designed by Daniel Pelavin. pelavin.com
First page of the precision farming section
Designed by Chad Owen, Owen Design
http://www.chadowendesign.com
Designed for me by Chad Owen of chadowendesign.com with assistance from David Ekstrom who created the montage.
March 2011 cover
August 2011 cover
The opening layout mimicked the cover. - Five page story about the theft of farm equipment, chemicals and other products.

Illustration by Paul Lange (Paul's Art Barn) of Illinois.
April, 2011 - This is the version used in the iPad edition. The only difference between it and the print version is that there is no mailing label area and it's been filled in with the "Machinery As An Investment" story.
One of three covers that were voted on by our readers for the Special Summer Issue, 2010 - This is the first cover I've done for Successful Farming that has a person (even though anonymous) since I took over.
October, 2010 cover - I conceived a direction for a precision ag story that was built around three farmers, each with increasingly more complex and expensive levels of investment that used vintage baseball as a visual motif.

The newest "player" was given the title of "Batter Up", the second player was "On Second" and the last was a "Grand Slam".

The cover introduced the reader to the theme of the story using a photo realistically rendered baseball scoreboard set in a corn field.
May/June 2011 - The pile of manure was on the iPad edition, not the print version.
October, 2010 cover - I conceived a direction for a precision ag story that was built around three farmers, each with increasingly more complex and expensive levels of investment that used vintage baseball as a visual motif.

The newest "player" was given the title of "Batter Up", the second player was "On Second" and the last was a "Grand Slam".

The cover introduced the reader to the theme of the story using a photo realistically rendered baseball scoreboard set in a corn field.
Go Green issue's page on wind turbines
Why Should You Go Green?
Go Green issue's water conservation page
Art Director: Matt Strelecki
Designer: Madison Finney
Art Director: Matt Strelecki
Designer: Madison Finney
October, 2010 cover - I conceived a direction for a precision ag story that was built around three farmers, each with increasingly more complex and expensive levels of investment that used vintage baseball as a visual motif.

The newest "player" was given the title of "Batter Up", the second player was "On Second" and the last was a "Grand Slam".

The cover introduced the reader to the theme of the story using a photo realistically rendered baseball scoreboard set in a corn field.
Nominated, Folio 2018, best cover design, B2B above 100,000 circ.
The cover design was mirrored in the opening layout for the story.
Opener to the double gatefold story about seed characteristics.
Farmers for the Future layout - We run a Farmers for the Future story in every issue. This farm is run by young men and women on Long Island, NY.
September 2010 cover and double gatefold for Successful Farming - Engine illustration by Paul Lange out of Illinois. Typography design and execution by me.
Seed Varieties double gatefold - The entire gatefold came to less than $100 for art. Gotta love those micro stock sites.
Cover for our double gatefold story on customing barns. - I am employed full time at the best job I've had in 13 years.

My EIC, Loren Kruse has been the perfect partner for creating an environment that fostered radical change without upheaval or hurt feelings among the staff.

Successful Farming is 108 years old and having its best financial years ever and it continues to be a solid earner during the worst down turns in publishing history.
Opener to the Beyond Barns double gatefold.
Double gatefold for Beyond Barns. - Illustration by Greg Maxson of Illinois.
Weed Management double gatefold. - Left and right weed illustrations by Paul Lange (Paul's Art Barn) of Illinois.
September 2010 double gatefold - Illustrations by Greg Maxson
Opener for the Input cover story - I did this illustration by gluing a variety of seeds (most were treated that's why they're colored), photographing the finished seed art and then altering it in PhotoShop.
Second of three covers being voted on by our readers for the Special Summer Issue, 2010. - I designed this cover using Illustrator and PhotoShop and Cheap Sign, a free font.
Successful Farming redesign - I am employed full time at the best job I've had in 13 years.

My EIC, Loren Kruse has been the perfect partner for creating an environment that fostered radical change without upheaval or hurt feelings among the staff.

Successful Farming is 108 years old and having its best financial years ever and it continues to be a solid earner during the worst down turns in publishing history.
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Successful Farming 2009-

This is my redesign and monthly art direction of the first magazine Meredith Corporation ever published, Successful Farming.

Comments (17)
  • Charts and illustrations by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

  • Cover illustration by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

  • Chart illustrations by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

  • Second place for commercial cover design at the American Agriculture Editors Association, 2011.

    10 years ago

  • First place for commercial cover design at the American Agriculture Editors Association, 2011.

    10 years ago

  • It's all about the seed traits. Without the right combination, farms can fail. It's a critical concern to farmers as their livelihood depends on making the right choices.

    11 years ago

  • All gatefolds are four contiguous pages as a single fold out spread.

    11 years ago

  • All gatefolds are four contiguous pages as a single fold out spread.

    11 years ago

  • All gatefolds are four contiguous pages as a single fold out spread.

    11 years ago

  • Successful Farming March, 2010 cover about how to use seed stacks to your advantage.

    11 years ago

  • NICE

    11 years ago

  • Thanks. I also did the illustration as well. It's a combo of a photograph of an ear of corn harvested from one of my editor's farm, PhotoShop manipulation and Illustrator work. I did purchase the corn husk from dreamstime.com but manipulated it to work with the photo and my design.

    11 years ago

  • Illustration by Paul Lange

    10 years ago

  • Illustration by Greg Maxson

    10 years ago

  • February 2011 cover

    10 years ago

  • February cover story gatefold opener

    10 years ago

  • February cover story gatefold

    10 years ago

  • First place for commercial cover design at the American Agriculture Editors Association, 2011.

    10 years ago

  • Second place for commercial cover design at the American Agriculture Editors Association, 2011.

    10 years ago

  • Chart illustrations by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

  • Cover illustration by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

  • Charts and illustrations by Matt Wood of MW Creative. http://www.mattwood.net/

    9 years ago

Available
Freelance, Moonlighting
Matt Strelecki
Branding & Design Consultant Des Moines, IA