Melbourne Festival 2013 TVC

Studio Organic was engaged to work alongside Singing Bowl Media to bring to life the Melbourne Festival 2013 TVC. Working with the recently refreshed identity by Futurebrand, which celebrates Melbourne's unique geography and the accompanying campaign imagery that explores the idea of connections, and places Melbourne at the heart of the arts.

The programs imagery was sliced into layers to create intimate scenes within which the graphic device could weave through, connecting the shows and creating a journey.

Chris More
Digital Designer Melbourne, Australia