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case carlsberg

The campaign was created as a part of a case assignment where Carlsberg was the client.

The client goal:
Carlsberg’s goal is to reposition themselves as a iconic and preferred brand for a broader target audience in the UK market, but without
disconnecting them from their roots in football. The solution should be launched during summer in 2014 and showing
measurable results within three years.

The solution:
Reposition Carlsberg as an iconic brand that takes a stand towards responsible drinking.
Through an facebook app competition will teams of five compete.
Points will be collected through three physical events.

My role:
Project manager, Concept developer, and pitcher.

Sussie Skaarup Stensnæs
Digital Customer Service Manager København, Denmark