Suzanne Applebaum

Work with clients to visually represent their brand with integrity through making specific product styling choices. Keeping the lines of communication open with Photographer and Team to maintain an appropriate workflow and productivity schedule throughout the day while producing quality brand images. Collaborating with Art Directors to ensure brand vision is properly executed. Responsible for caring and maintaining props and product through organization and preparation for camera.

Clients include:
-Territory Ahead
-DSW
-Grandin Road
-Amazon
-Cincinnati Chamber

Work with company clients to support their on-floor presence through high-level retail merchandising execution. Responsibilities include retail merchandising, training and education, space negotiation, key retailer relationship building and stock and fill. Specialize in apparel, footware and accessories for clients such as Columbia, The Northface, Unode50, Pacifica Beauty, Adidas, Wella Corp., e.l.f. Cosmetics and O.P.I.

Responsible for assisting in photo styling for client brands such as the following: The Limited, Bed Bath and Beyond and Bath and Body Works. Coordinating and organizing shot lists on-set. Work directly with studio Producer and Lead Stylists to ensure all merchandise is organized, prepped and styled accordingly for each shot.

Contribute to the advertising, marketing, and sales efforts by designing, developing and owning the visual look of the store and its merchandise. Play as a team member in execution of merchandising strategies by creating and maintaining visual displays in the store, windows and on the sales floor. Contribute to the profitability of the store with merchandise handling, replenishment, and inventory control efforts.

Responsible for mock store styling for seasonal floorsets (inclusive of strategic placement and marketing levers). Support in the following: Seasonal floorset mapping and planning tool tiered mapping, seasonal creative strategy with Senior VM staff. Ownership of all department document creation. Work with VM Senior staff to visually communicate department processes, ideas and floorset development. Create 2D renderings of merchandise, fixtures and floorset elements utilized throughout various brand departments.