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Taking an existing leading sports brand, a small team of us spent several months branding them for 2030, changing their target market. This then broke off into individual projects, where we each focused on developing a conceptual future product for the brand. The Augmented Reality headband is for children aged 12-14, aimed to increase their daily activity by making it fun through a holographic projection game.

Research into future technology trends led to several concept ideas. Once the final concept was established, ideas of how it would look were sketched out. This was then developed through prototyping and testing, refining the concept. The group worked closely to ensure the products worked holistically together, by creating swatches of textures, features and colours for each of the products. A lot of product styling was involved in this project, and the final outcome is a conceptual model.

Tabitha Wheaton
Chiddingfold, United Kingdom