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Dean Celebration Event - I conceptualized and created all brand design assets for the Dean's gala event. Assets include: Brand mark/identity/color palette (Dean's favorite color), background text graphic pattern, print invite/envelope, signage, print event program, Mt. Rushmore graphic, powerpoint slides, and social media graphics. I created stylized icons in the event program, as well as designing an intricate timeline of the Dean's accomplishments in the 27 years she has been at Penn State University.
Public Policy Program - Word mark, identity system, and print ad for the newly established program in the College.
Career Enrichment Network word mark with proposed design/collateral treatment.
1968 Moments of Change Penn State Initiative - Vertical banner design, classroom presentation design, and Moments of Change work mark design. The word mark is used for various college-wide projects bringing together Penn State students, faculty, and alumni.
Poster design for Alumni Bob McKeon, celebrating 90 years.
Poster design for the 2017 International Interdisciplinary Conference, hosted by the Max-Kade German-American Research Institute at Penn State.
Paterno Fellows Program marketing collateral.
Digital Badge Seven Category Badge System - I created a color-coded badge system for the Digital Pedagogy unit within Liberal Arts. Each category badge houses specific digital badges for students (high school and college-aged) to earn in the classroom. This showcases two sets of design options for each category displayed on white and dark backgrounds.
Specific Digital Badges: First Year Engager (Initiative Category) / Campaign Examiner (Lifelong Learning Category) / Arts Patron (Community Category).
Prospective honor student postcard. Creative design and photography by me.
Word marks created for various units in The College of the Liberal Arts before the rebrand.
Word marks created for various units in The College of the Liberal Arts.
Accepted Student Program event handout for incoming students.
Postcard mailer for current students - marketing the Career Enrichment Network services within Liberal Arts.
Fall 2017 Student Welcome event - showcasing handout cards for first year and returning students; I also created a slideshow presentation showcasing student quotes.
Model UN recruitment ad.
Career Enrichment Network Study Abroad marketing collateral: Information Session, Embedded Course flyer(s), Contact and Resources card.
Career Enrichment Network Study Abroad Career Benefits signage.
International Course Fair signage.
Undergraduate Speaking Center signage. I conceptualized and designed the Center's identity - logo, marketing materials, and website.
Advising handout card for students.
Paterno Fellows Salon poster - Monthly discussion group featuring writers, artists, and philosophers who meet with Liberal Arts students to discuss ideas.
College of the Liberal Arts Career Week trifold brochure.
College of the Liberal Arts Honors Thesis Titles trifold brochure.
Penn State University Park - Burrowes Building Administrative Directory signage.
Networking Etiquette Dinner event signage.
Poster design for The McCourtney Institute of Democracy - Event featuring cartoonist Steve Brodner. Artwork created/provided by Steve Brodner.
Networking Etiquette Reception event signage.
Business Etiquette Tips card for current students - provided by the Career Enrichment Network/Liberal Arts.
Liberal Arts Lecture Series event signage.
Workshop Series event signage.
Senior Survey event marketing collateral.
College of the Liberal Arts recruitment postcards by major - showcasing the English Department. I created a color-coded system to organize each department major within Liberal Arts; Side one of the postcard showcases the department major services; side two of the postcard showcases the College of the Liberal Arts services.
College of the Liberal Arts recruitment postcards by major - showcasing all majors. I created a color-coded system to organize each department major within Liberal Arts; Side one of the postcard showcases the department major services; side two of the postcard showcases the College of the Liberal Arts services.
Graduate Open House event signage.
T-Shirt designs for the College of the Liberal Arts.
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Penn State College of the Liberal Arts Brand Identity and Print Collateral

A sample of branding identity and print collateral that I created/designed for Penn State College of the Liberal Arts.

Available
Freelance, Moonlighting
Tracy Jackson
Graphic Design Professional Boalsburg, PA