FILA ENERGIZED ZIMWI

FILA ENERGIZED ZIMWI is a clunky, ugly, oversized running trainer I created in 2014. It was inspired from the African Boogie Man legend called the Zimwi.
It delivers Super Mega cushioning in a tri density maximalist outsole that supports a reflective glow-in-the-dark upper.
Story telling for this monster of a shoe inspired a video, pop, in store displays and outdoor marketing that was executed by teams at agency CuboCC, Ricardo Motti, and Andre Holzmeister.

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Tobin Dorn
Design Director/Designer Los Angeles, CA