Saint-Gobain Solar - Two trade show configurations. The client needed to have two meeting areas for the 20x20 island space, which I designed a central area with a tall dividing wall and two curved walls pinwheeling out. The second conference space was only 10x20, with one meeting area separated by a fabric curved wall. The challenge was to unify various product groups and come up with ways to present their samples.
Saint-Gobain Solar - Two trade show configurations. The client needed to have two meeting areas for the 20x20 island space, which I designed a central area with a tall dividing wall and two curved walls pinwheeling out. The second conference space was only 10x20, with one meeting area separated by a fabric curved wall. The challenge was to unify various product groups and come up with ways to present their samples.
Saint-Gobain Solar - Two trade show configurations. The client needed to have two meeting areas for the 20x20 island space, which I designed a central area with a tall dividing wall and two curved walls pinwheeling out. The second conference space was only 10x20, with one meeting area separated by a fabric curved wall. The challenge was to unify various product groups and come up with ways to present their samples.
Saint-Gobain Solar - Two trade show configurations. The client needed to have two meeting areas for the 20x20 island space, which I designed a central area with a tall dividing wall and two curved walls pinwheeling out. The second conference space was only 10x20, with one meeting area separated by a fabric curved wall. The challenge was to unify various product groups and come up with ways to present their samples.
Center Panels for Pop Up Display - For smaller shows where the client had a smaller budget and less space, I created this central image to fit two types of pop up displays. This image also appeared in the first spread of the CSP brochure. Design in Indesign, converted to PS eps for production.
SPFA Show (Hybrid Insulation) - The main wall included three graphic panels, with the center presenting installation videos (looped) on a flat screen. The two insets on either side presented full-size hybrid and comparison installations within building studs. Three-step platform presented companion products with graphics within the steps (top left). Three graphic panels shown flat below the vendor pre-show photo. Installations were applied at the show to minimize damage.
HVAC Insulation - The client wanted a clean approach to HVAC, to use the graphics to entice visitors in, as opposed to the typical product/installation images. These panels target the strengths of the brand and customer service, literature supported the message in detail. A noise control display featured the client's HVAC products aside the competitor's products for the visitor's experience. Shown here is the initial conceptual sketch and below three of the nine panels presented on the kiosks.
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Tradeshow
Tracy C. Adams
Consultant Account Manager/Art Director Philadelphia, PA