Fall 17 Athletic Exploration

Form vs. Function is often discussed in terms of a juxtaposition ... dualities ... opposing objects being forced together.
I believe, though, that what customers want to see is a fusion: Form meeting Function in a way that is both seamless and relevant.
They no longer want to choose, they want it all. They expect their active wear to be multi-sport, but even more so, multi-functional.
Clothing that performs for you in terms of both fashion and utility. It needs to look good, feel good and perform.

Fashionable Function. Nothing less.

Tracie Keene
Design Director Vancouver, Canada