1. Choosing a style and market strategy of New Brand - Style of BRAND, message for customer, face on the market,
A. Strong technican
B. Future innovator
C. Fashionable Design
D. Family Tradition
2. Logo, tag and slogan creation - Was created more when 100 logos, tags, slogans and color combinations.
60 pages Brand book.
3. Product design and industrialisation - Was create model range for local and international markets (8 new models) of PTC heaters. Internal design, external view (shape, material, surfaces finishing, painting and injection colors), functions, UI design, electronics interface software.
4. First real product photosession - Managing photosession in professional studio. Film and digital. Light, viewpoint, composition. PS retoching
5. Commercialization of technology features. SubLogos. Sales arguments - Creating "sub brand" names and descriptions for using technology and function. All new terms are unic for all markets and can be using in advertising and promotion.
6. Box design - Creating box , users manual, and all other printing materials for launching product on market
7. Marketing and promotion for different markets - Box and printing style for any market according customer (retail chains) requirements. Visual and content separation.
8. Artwork and styling - Creating artwork and corporate brand style for all kind of print materials and presentation. Master pages and layout for Adobe and MS Office documents. Creating product Imagebank and dealers support FTP service.
9. Product catalog and fairs activity - Multy language catalog and POS material for exhibitions and international dealer support.
10. POS, BTL, buyer presents, sales and promo activity - More then 30 sales and BTL promo items for any actions like a "New Year Sales" and special programms
11. web Design - Corporate website, peges for internet trade mall, SEO, HTML, Flash, blogging
12. Video and Flash presentations - Video footage, Multymedia, Flash footage for retail chain sales and fairs booth support, corporate multymedia presentations
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HISTORY of ONE WORK