Digital Marketing Coordinator
Squire Patton Boggs
San Francisco, CA
Coordinate compelling digital marketing campaigns. Committed to making direct contributions to the advancement of the firm's mission. Blaze trails while collaboratively developing successful strategies for growth and branding. Manage and maintain the website as well as firm blogs, social media, email blasts, and reviewed analytics. Key Accomplishments: * Sent out a wide variety of emails in order to obtain business, inform clients, and increase quality control. * Built landing pages for each office's overseas Facebook page and removed over 3,000 broken web page links.
Architectural Lighting Works
Created and implemented strategic positioning of internal and external marketing with a keen focus on raising standards of sales in order to successfully enhance corporate profitability. Facilitated the positive exchange of knowledge and experience so that all involved parties could achieve common goals. Attended a variety of events and tradeshows. Key Accomplishments: * Generated awareness of product launches via email blasts, social media campaigns, direct mail, and press releases. * Managed events such as wine tastings, plant tours, and events for over 250 people at the Palms Casino in Las Vegas picked venues and organized logistics such as reservations, hotel blocking, quotes for shipping, catering, and security. * Completely rehashed the firm's look re-energized all branding and marketing materials. * Designed and implemented a new tradeshow booth from scratch.
Marketing & Graphics Coordinator
San Diego, CA
Marketing & Graphics Coordinator Enabled growth through trend identification lead generation and product development. Planned and executed all web database, email, social media, and display advertising campaigns. Conducted market research in order to analyze the consumer and take action accordingly. Managed all vendors for shipping, printing, and more. Attended and managed a variety of events and tradeshows. Key Accomplishments: * Provided the company with a more professional image on all marketing materials, emails, and website. * Assisted in launching a new website, configurators, and more. * Designed two tradeshow booths and how to effectively showcase our products at each show. * Managed all tradeshows from start to finish, including: choosing shows, logistics, and all applications.
Excelled at strategizing and leading business and market development plans for emerging markets. Increased awareness and created an enviable company image by developing and executing effective communication and media relation programs and multi-channel marketing. Demonstrated excellence making well-informed decisions and allocating resources in ways that successfully accomplished organizational objectives. Key Accomplishments: * Managed outside vendors and supervised two interns. * Launched, managed, and maintained engaging social media profiles for the company. * Managed all Certified Pool Operator and Aquatics Facility Operator classes including registration, catering, class locations, logistics, billing, sales, and coordination with teachers. Tom Zarcone Page Two of Two
Customer Service and Marketing Coordinator
Reotemp Instruments Corp
San Diego, CA
Continuously exhibited strong ability to analyze the organization and its relationship to the environment in which it competes in order to make informed decisions and allocate resources in ways that achieve company goals and objectives. Key Accomplishments: * Resolved customer complaints by investigating problems and creating the environments in which the solutions would operate. * Increased sales, promoted loyalty, and catalyzed customer retention. * Acquired new customers and strengthened customer confidence by providing in-depth explanations of products and services.