Vicki Tu

Led web redesign projects from concept to production, using strategic and creative thinking to translate client objectives into compelling websites
Managed design projects and scheduling, delivering professional work on time and on budget
Collaborated with clients to identify design needs, incorporated feedback, and ensured overall project satisfaction
Utilized web design best practices to improve site content, navigation, and user engagement
Developed layouts and visual design in Figma using wireframes 
and mockups

Consistently produced high-quality web, digital, and print designs for 10+ brands in a fast-paced environment 
Expanded brand materials to new packaging, print, web, and signage applications while maintaining consistency with brand style guides
Designed on-brand print and digital promotional materials
Maintained and extended websites using Squarespace 
Communicated with clients, vendors, and contractors as primary project contact, provided timely updates to all stakeholders, and proactively proposed solutions

Managed production and revisions, ensuring quality and accuracy of final files for print and digital deliverables
Created product renderings and presentation graphics 
Produced social media and web assets 
Established file organization systems, project templates, and 
standard release procedures
Prepared production ready files based on size, format, and 
print requirements
Efficiently generated high volumes of design assets and collateral without compromising quality

Created print advertising, including flyers and store signs, for major retailers
Navigated extensive servers and image databases
Retouched images and maintained job templates
Supported production team and communicated with clients

Revised and formatted five educational curriculum workbooks
Drew instructional diagrams for curriculum activities
Designed promotional materials including logos and flyers
Collaborated with staff for program development and assisted with copy-editing