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Move it People
The "Move it People" website is part of a 360º marketing initiative sponsored by the Lexington, Kentucky Area Metropolitan Planning Organization. In an effort to raise awareness of alternate modes of transportation, as well as help the environment, the campaign and site not only needed to be fun, but provide useful content to encourage people to explore alternative modes of transportation in and around the city. The overall objective was to curb the community's dependence on automobiles as a sole means of getting around.
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