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1-800-Flowers, iOS and Android App Redesign
1-800-Flowers is America's most loved flower delivery business. As a lead UX/UI designer for their app redesign, I made critical decisions that led to a much improved and holistic design and user-flow through insights from A/B tests and trend research. 1-800-Flowers experimented with new concepts that posed great challenges for my team as varying parameters influenced the interface and experience of the app.
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