Vinny Salerno

UI/UX lead for mobile app and e-commerce websites. I manage a 4 member design team and lead projects across iOS and android apps with a core focus in user interaction design. My role also requires me to be actively involved in new business pitches, provide design direction and garner creative outputs in projects at Mobikasa.

Lead UI design for new clients across iOS and Android mobile apps

Create custom and template based designs across Shopify, Magento, WordPress and Custom platforms

Collaborate with technology teams to suggest innovative UX upgrades to 1-800-Flowers mobile apps and websites

Manage a 4 member design team and provide design direction to garner creativity.

Supervise and monitor weekly work allocation among team members.

Establish brand guidelines for new businesses and create pitch presentations

Upgrade UX interface for existing clients to facilitate A/B testing

Key Clients:
1-800-Flowers, Vitapedia (Natures Bounty), Slate & Stone, Vignt Oral Care

Revamped the entire brand by implementing a highly effective storytelling design strategy across print/online marketing and packaging that broke through the market- place clutter.

Developed comprehensive brand guidelines for products, platforms and marketing.

Received high praise from our largest retailer, Whole Foods, on my package redesign. This paved the way for national distribution of our product across the Whole Foods chain.

Increased Horchata product sales by 70% within my first three months by developing new consumer friendly packaging.

Saved $46,000 on trade show expenditures by custom designing and fabricating an entire 20’x20’ booth for just under $5,000.

Created new and engaging promotional materials including calendars and flyers that adhered to very strict corporate design guidelines and directives.

Received frequent recognition as a team leader and for my chalk illustrations that were then duplicated by all stores in my region.

Developed strong relationships with all levels of management and staff that ensured strong and seamless communication of tasks and information.

Managed an entire graphics department alone for three months producing all in-store graphics which earned me the "Team Member of the Month Award".

Co-developed and adapted nationwide corporate brand guidelines and directives into tailored guidelines for my specific store.