Vladimir Ganesh

Gorrie is a retail activation company helping brands and retailers develop and deliver engaging retail experiences. We believe that great strategy can never overcome ordinary execution and that the closer you can align your strategic objectives to your execution realities the better.

To us, activation means bringing strategy to life, and for over 130 years we've been turning ideas into displays, launches, events and environments.

Design Manager

• Responsible for designing, drafting and managing all design projects for custom retail environments, signage and graphics
• Meet with internal/external clients, to establish the design brief, including the concept, performance and production criteria
• Work on ideas as part of a team or develop design concepts using Solidworks
• Take part in specialist or multidisciplinary team meetings
• Sketch initial design ideas and produce 3D photorealistic renderings for presentation
• Identify the suitability and availability of materials
• Produce detailed, final drawings and specifications to produce design specifications, including parts lists
• Creation and/or modification of Graphic Design artwork and or signage proofs
• Develop and maintain Maxxit branding and design guidelines, website development/social media content etc.

• Researched, wireframed, designed, developed, evaluated and collaborated with internal and external associates to produce the Bluetooth Finder mobile application for Android 2.3.7 - 4+ and BlackBerry 10 smartphones
• Produced detailed high-grade deliverables including storyboards, user scenarios, mockups, revisions and other design prototypes
• Translated technical requirements into designs and refined user interface/user experience
• Created and maintained Design Guide and UI Standards for application
• Responsible for driving evolution of application design and user experience
• Communicated with developers and project managers to ensure client requirements were met and adhered to deadlines
• Delivered high quality user interaction designs within tight deadlines using best practices using Adobe Creative Suite
• Website design and content development for www.vmaworld.com/ and other social media such as Facebook, Twitter & LinkedIn.

▪ Designed and developed point-of-purchase displays and in-store environments for brands and retailers.
▪ Collaborated with internal and external associates to produce effective display solutions.
▪ Consulted directly with the Creative Director or Sales Team to establish and evaluate assignment requests and deliverables at initial briefing.
▪ Researched assignments to better understand the brand and consumer behavior as it relates to the design request. Primary market(s), demographic, application, purchase habits/expectations, brand image/business strategies etc. are examined.
▪ Prepared rough sketches, drawings, illustrations, floor plans, renderings, or presentations to varying degrees specific to the requirements and schedule of the assignment.
▪ Worked with the Creative Director to evaluate the feasibility of the concepts by considering practicality, aesthetics, budget, production cost/methods, and brand characteristics.
▪ Directed and coordinated the fabrication of models or samples as well as review detail drawings developed from sketches or renderings.
▪ Collaborated with associates on the development and execution of design/engineering solutions to ensure design intent is maintained through the final phases of production.
▪ Created assembly and part drawings of selected designs using CAD Software for prototyping, pre-production or production use.
▪ Stayed abreast of trends, best practices, design technology (software/hardware) and materials/processes that are most commonly used within the industry through publications, tradeshows, seminars or conferences.

▪ Creative design and rendering of concept point-of purchase displays for customer proposals.
▪ Developed CAD drawings for projects as required for quotation purposes.
▪ Developed CAD drawings for final production of successful designs.
▪ Assisted account managers in preparation of design presentations to new clients.

▪ Designed, proofed and printed material including, but not limited to advertisements, promos, fillers, feature pages and spec ads.
▪ Ensured that production standards were met and that each job was proofed and checked according to policy before being sent.
▪ Ensured all jobs were saved in the correct folder with all art and fonts following production procedures.
▪ Prioritized work, in consultation with the Production Supervisor.
▪ Tracked the amount of time spent on various projects when required.
▪ Maintained the correct folder structure and review and remove or backup outdated files as necessary.
▪ Other duties included pagination of various newspapers and ad proofing to clients.

▪ Organized and maintained steady workflow to meet deadlines.
▪ Utilized digital photo editing techniques to capture images accurately.
▪ Downloaded digital photos from camera chips and placed them on main servers.
▪ Scanned and enhanced images for various magazines.
▪ Assisted staff in demonstrating different color corrective methods.
▪ Created layouts and advertisements for various magazines.
▪ Troubleshot problems that occurred on employee’s workstations.
▪ Provided assistance to photographers and colleagues from other departments.

▪ Assisted the head designer for the development of a new portable digital pocket scale.
▪ Developed concepts for new portable digital pocket scales and lab scales.
▪ Designed advertisement flyers to promote sales to existing and new customers.
▪ Created new identity for business cards, letter head, sales folder and envelopes.