Wei-Hsin Lee

• Works directly with director of marketing to develop creative for sales material and events
• Photographs projects on site, as well as company events, etc.
• Shoots and edits video in creative ways to promote projects

• Responsible for creating ideas and designing all marketing material and promotions

Worked daily with company client typesetting a golf coupon book entitled “The Greens Fee Passport 2011” (408 pages, sold at CAA & Golf Town)
Designed company website

• Provided direction to junior and intermediate designers
• Completed both internal and external design requests through tight deadlines
• Created new concepts, logos and artwork for new packaging, labels, ads, catalogs, etc.
• Digitally illustrated and designed new product concepts to be created at factories overseas
• Directed photoshoots and retouched photos for packaging, presentations and more

• Responsible for all internal and external design-related job requests
• Successfully redesigned new packaging for brands such as Airworks® and Nordik for companies such  as Canadian Tire, Wal-Mart and RONA
• Directed photoshoots and retouched images to produce high-quality product shots
• Worked closely with external printing factories to ensure quality and accuracy

• Designed the company’s entire 2008 Fall/Holiday clothing line
• Worked closely with the manufacturer to ensure high quality products and accuracy
• Created promotional materials for clothing line launch in Las Vegas at “MAGIC”, the largest apparel sourcing event in North America

• Designed layouts, created mock-ups, poured text, and made changes to existing jobs for clients such as Rogers™ and Allstate®
• Prepared and checked files to be sent to the printhouses
• Signed off on final high and low res proofs for colour, content, quality, registration, back-up positioning, mock-ups and sizing