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Delta Nonstop NYC
Nonstop NYC was a six week promotional campaign that incorporated social media, custom online missions and games, physical check-ins, live activations, mobile, the web and a grand prize.
Users registered to play and had the chance to win one of three ways: 1) Weekly missions such as trivia, photo contests, and word games 2) A physical scavenger hunt in NYC where clues were unlocked digitally 3) A campaign-long leaderboard tallying foursquare check-ins and retweets of Delta's Twitter account.
