William Agrella

Bringing digital expertise to an integrated creative team, with a mission to help the account and client get up-to-speed with new and engaging work. Traditional budgets were quickly expanded to include interactive, digital video and experiential extensions to reach our target on every level.

Clients: Chevron, Central Park Conservancy, Chase, Verizon

Drives interactive brand experiences from strategy to execution. Leads cross disciplinary team to maintain consistency and inspiration throughout campaign lifecycle. Comfortable working 360 in such mediums as interactive, video, mobile, social media, digital out of home, and app development. Confidently presents to senior-level clients, representing the creative team and the agency as a whole.

• Lead the creative on Delta Nonstop NYC, a six week promotional campaign which significantly boosted their social media presence on Facebook, Twitter and foursquare, and received three 2013 Webby Official Honorees
• Increased American Express new merchant acquisition through a series of testimonial videos raising awareness of the benefits available to business owners who accept the Card, as well as a curated content site with articles and videos to help the merchant effectively manage and grow their business
• Worked closely with strategy team in creating integrated consumer promotions for Daily Wish and American Express Gift Cards
• Managed and mentored members of the creative team from Jr. Designers to Art Directors
• Responsible for re-branding BoomBox; logo, site and collateral

Clients: American Express, Delta Air Lines, Johnson & Johnson, Random House

Partnered with external clients and agencies bringing custom branded campaigns to their targeted demographic. Deliverables included substantial increases in sales for partner organizations, penetration of new sales and advertising markets, as well as notable increases in site traffic for web-based clients.

Clients: IGN, MySpace, Nintendo, Sony, Microsoft, Toyota, Target, Wal-Mart,Warner Bros, Rockstar Games, EA Games, Activision

Created digital media for consumer, entertainment and game clients. Lead all marketing efforts including consumer print ads, event signage and a unified social media presence for the new IGN brand.

Clients: IGN, AskMen.com, Rotten Tomatoes

Supported marketing team with design strategy involving creation of
promotional items, presentations, and brand presence at events such as E3, Comic Con and SXSW.

Clients: GameSpot, MP3.com

Produced daily editorial images as well as promotional ads. Responsible for ad metrics such as tracking, clickthrough rates, and targeting.