Wil de Boer

• Design Fitbit Events landing page and community hub including Fitbit Ambassadors page
• Designed new Fitbit Local Campaign: www.fitbit.com/local
• Contributed to Fitbit rebranding campaign and site wide redesign
• Key designer for various web and social campaigns
• Redesigned email systems and templates for marketing and product initiatives
• Designed static and animated banners using creative concepts, assets and graphics
• Helped design team and UI/UX team with key production from ideation to final product
across multiple channels
• Through research, wireframing and prototyping I aligned my design solutions with core messaging,
brand values, a target audience and strategic objectives

- Contract Talent * Decisive contributions supporting UX/UI design team and Art Director at Kno, a Silicon Valley start-up focused on revolutionizing the educational text book industry * Delivered strategic, pixel-perfect & responsive web assets

• Specialist for publication layout for CHUMASH Magazine - a quarterly magazine about
CHUMASH Casino & Resort, California’s Central Wine Country and the Chumash Indian Heritage
• Conceptualize and design high quality magazine spreads for celebrity entertainment, local business, special interests,
food, technology, automotive, social networking/media, tourism and gambling
• Implemented and designed a total revision of the magazines look and feel for Chumash winter 2012-13 issue.
Effectively redefined and elevated the overall style of the magazine from editorial, content and brand

• Successfully execute projects from concept to final product in areas of logo & identity, branding,
marketing/collateral materials, brochures, pamphlets, e-books, posters, mailers, illustrations, web sites,
web updates, social networking and PPC campaigns
• Excel in managing all aspects of design for each project spanning preliminary
wire-framing to final client briefing, hand-off and/or launch
• Consistent reputation for providing highly successful tactical graphic solutions

• Specialist for publication layout for CHUMASH Magazine - a quarterly magazine about