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Samsung Milk Music

Head of design for Milk Music, Samsung's streaming radio app. Led design and launch of Milk Music for Samsung's smartphones, tablets, and smartwatches. Built and managed Milk Music's user experience design team including conceptual design, visual design, interaction design, information architecture, user research, and content. Conceived Milk Music's patented Clock UI, a clock-style mobile-friendly interface with inner and outer scrolling wheels, optimized for on-the-go users. Drove high user adoption and engagement rates for Milk Music product launches. Won the Communication Arts Interactive Design Award (2015), US Mobile & App Design Award (2014), W3 Design Award (2014), and A'Design Award (2014) for the design of Milk Music. Led design of next generation music apps for smartphones, tablets, wearables, smart TV's, and Web.

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Willy Lai
VP of UX at Macy's | ex Apple, Samsung, PayPal... San Francisco, CA