Gold Rewards microsite - Art Director. Amex was looking for a way to communicate their gold card rewards that was more interactive. I came up with this concept and directed 3D artist and animator. The idea was to create a 3D town square with Amex and its benefits at the center representing the one thing the small business community shares in common.
Hilton HHonors gaming contest site - ACD. Came up with concept and tag 'Advance Your World' . Directed designers on both interface and gaming aspect of microsite. Site and game was aimed at teaching consumers about new Hilton HHonors Amex card benefits in a fun interactive way. Final launch was very successful.
JetBlue contest landing page - Art Director. A landing page concept for JetBlue's contest to reward 1 of every 20 business flyers for signing up for a new card. Tried to add an element of interaction to the sign up page. Images of top destinations appear in jet windows as you drag the tiny plane icon across the page. Destination board changes accordingly.
Starwood Awards microsite
gLike
American Express
William Lukach
Art Director - Digital Miami, FL