Zachary Elder

Since childhood, I’ve been fascinated with the how and why of the everyday things around us, and I’ve continued to draw from this curiosity throughout my career. I’ve always been a bit of futurist dreamer and design has been my natural outlet; driven by the desire not only to see what’s around the next corner but have a direct hand in shaping our future. Whether through identifying needs, exploring new processes or the creative expression of form; design has always been at the core of my existence.

This passion has guided me through the design of consumer products, sporting goods, footwear, and sustainable technologies; successfully creating products that hold a presence, convey meaning, and perform technically within a wide range of contexts. This experience has provided me an extensive toolkit for the design process and a genuine passion for the creation of great things.

As an industrial designer, I’m attached to a legacy that hasn’t had the best environmental track record and has actually helped facilitate many of the environmental and sustainability challenges we now face. Despite the sins of our past, I believe the time for tears and guilt are over, and we need to shift our focus, utilize our talents and foster a new era for design based on responsibility, accountability, and innovation. Today we face an exciting and challenging time for design, and I’m glad to be part of it.