Cyndi Gold-Wolf

Directed design strategy and trade marketing initiatives for in-house and licensed brands, including Sur La Table, Tommy Bahama, and Guy Fieri. Led cross-functional teams to enhance brand visibility, improve customer experience, and drive market share growth. Implemented data-driven marketing strategies, increasing engagement and sales performance. Oversaw design and production of all packaging and houseware products, as well as marketing materials for sales meetings and trade shows. Collaborated closely with sales partners to align brand aesthetics with market trends, optimizing promotional efforts and maximizing retail impact.

Spearheaded trend and color forecasting for all girls licensed and private label brands. Directed licensed graphic design division for girls' apparel, boosting sales with innovative collections. Collaborated with licensors, ensuring brand consistency and customer satisfaction. Led a creative team, delivering high-quality products on time. Analyzed market trends to guide design, driving revenue growth. Optimized production processes, reducing costs and enhancing efficiency. Fostered seamless partnerships with licensors, enhancing brand alignment and elevating customer satisfaction to new heights.

Conducted trend analysis and product development across various home categories, encompassing al soft goods, as well as cleaning supplies, tableware, laundry essentials, and closet organization. Developed multiple product lines under the Waverly license, which significantly strengthened market presence. Achieved a threefold increase in revenue by strategically aligning products with market trends. Led global design initiatives, partnering with Chinese factories to enhance product quality and relevance in the market. Initiated product development driven by trends, successfully transforming market insights into effective private label and branded packaging solutions. Maintained exceptional quality control through careful supervision of design specifics, samples, and pre-production phases. Advanced brand evolution with innovative design strategies, greatly improving market positioning and client engagement. Utilized market analysis and trend forecasting to create products that meet customer demands and align with emerging industry trends. Spearheaded trend-driven product development, converting market insights into effective packaging solutions while enhancing brand identity. Visited our international partners to verify product compliance and facilitate new product development.

Researched and identified color, trend and printing techniques for package design, trims, materials and fabrications within but not limited to the consumer electronics market.
Generated and presented concept boards to buyers and sales staff.
Designed and developed private label, branded and licensed packaging from
concept to market for all tiers of distribution.
Licensed product for toy and electronics and electronic accessory design for brands such as Nickelodeon, Disney, Sanrio, Barbie, Marvel, Mattel, Nerf, Peanuts, Hasboro and other licensed brands. Design of exclusive lines of branded electronic accessories including the See Spot Save program for Target, Vivitar Infinite Brand for Walmart,and many other private label programs for specialty and department store retailers such as Five Below.
On-sight work with Chinese factories to correct and perfect current samples and production as well as to secure additional areas of opportunity for the company.

A DIVISION OF CENTRAL MILLS, Freeze is a sportswear manufacturer that specializes in character licensed (Disney, Nickelodeon, Peanuts, Marvel, Betty Boop. Hello Kitty, Hasbro, various Rock Bands, Candy Brands, various food brands etc .) apparel as well private label, non-licensed and branded art programs. Managed a staff of 15 artists, a merchandiser and designer to ensure all presentations were cohesively directional, deadlines were met and projects were prioritized . Lead the Teen/Tween Art staff in creative direction and color forecasting while at the same time overseeing domestic and import production, seasonal silhouette and fabrication development. Executed timing and action calendars. Had direct contact and worked directly with account executives and buyers as well as licensor's. Secured various licenses for the company and lead the company in efforts to win numerous awards in the Licensing field. Helped to increase sales in the Junior division from lO million dollars to upwards to 100 million dollars. Shopped domestically and Internationally for trend, color, print technique and silhouette direction. Dedicated time at our domestic and international factories to ensure proper production and product brand integrity.

KIDS HEADQUARTERS KHQ is a NY based sportswear manufacturer that specializes in licensed (Disney, Nickelodeon, Cartoon Net-work, Warner Brothers, etc .) and branded children's apparel. Prior to joining LF USA, KHQ was the largest licensed apparel company in the US. As the Art Director I was responsible for graphic trend and print technique research and development. Worked closely with designers for all licenses and gave trend, print and color direction to art staff for repeat, embroidery and screen print designs. Managed projects from concept through production on tight deadlines which included buyer presentations as well as licensor presentations. Bi-weekly trips to California for quick turn around approvals on Disney licensed apparel. Followed product through from development to production.

Sole Designer and Product Manager for Licensed Division of East End Kids. designed all Rugrat, Disney and Sesame Street products as well as traveled to oversees factories to secure product quality and to assure licensor's needs were met and ready for approval.