Logo: Winthrop's Global Initiative - Campaign slogan: "Unlock a world of potential...with Winthrop's Global Initiative"
Brochure (outside)
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Brochure (inside)
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Poster (version a)
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Flyer
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Poster (version b)
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Hard News Release - Purpose:
Announce the arrival of Winthrop's Global Initiative to the surrounding community.
Outlet:
The Rock Hill Herald
(community newspaper)
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Press Release - Purpose:
To introduce Winthrop's Global Initiative to the Winthrop campus.
Outlet:
The Johnsonian
(Winthrop student newspaper)
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Soft News Release - Purpose:
To promote Winthrop University's Culture Club.
Outlet:
The Johnsonian
(Winthrop's student newspaper)
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Electronic News Release - Purpose:
To promote Winthrop University's Study Abroad Fair.
(To be sent via email, with working hyperlinks)
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Global Initiative Campaign
This is the PR campaign I developed for the Winthrop Global Initiative, in my Public Relations Writing class at Winthrop University.