• + Follow
  • Andy Mansfield

    Senior Art Director/Graphic Designer/Web Designer/Illustrato...

    Oconomowoc, WI

Freelance Graphic Designer/Art Director/Web Designer and consultant for a number of clients. Graphic Design - logo design, corporate identity, illustration, brochures, sell sheets, advertising, collateral, web design, catalogs, photography, labels, packaging, tradeshow booth graphics, animation, cartoons, PowerPoint presentations, Photoshop projects, Flash

Work Samples

  • Greeting Cards

  • Brochures

  • Logos & Identity

Work History

Andrew John Mansfield 251 E. Riverwood Drive, Oconomowoc, WI 53066 amansfield@ANMANdesign.com www.ANMANdesign.com 262-569-7351 Profile: Senior Art Director/Web Designer/Graphic Designer/Illustrator with more than 20 years of experience in designing for start-ups and Fortune 500 companies in consumer, business-to-business and agri-business. Experience providing visual communications design and project management to internal and external customers in a cost-effective, timely and creative way that positively affects the organization. Design expertise includes: new product launches, logos, baseball logos and other sports logos, brochures, ads, web sites, packaging, newsletters, illustration. Highly proficient in desktop production with expertise across numerous page-layout and graphics programs. Creative, organized and detail-oriented. Efficient, easy to work with, good at taking direction and a team player. TECHNICAL SKILLS: Adobe Creative Suite, InDesign, Photoshop, Illustrator, QuarkXPress, PageMaker, PowerPoint, Acrobat - Expert Level Dreamweaver, Flash, HTML5, CSS, JQuery, Fireworks, Word, Excel, Filemaker Pro, Digital Photography and Video-iMovie, Translation projects ANMAN Design LLC - Oconomowoc, WI 2006-current Free-lance Graphic Designer/Art Director and owner of business that produced and managed projects including advertising, marketing communications, product launches, web design, publishing, packaging, illustration, and photography projects. Clients include: Gehl Company, Wacker Neuson Corporation, Houghton Mifflin Harcourt Publishing Company, CST Industries, Inc. - Engineered Storage Products Company (Harvestore, Slurrystore), Winfield Solutions, LLC - A Land O’Lakes Company (AgriSolutions™/CROPLAN GENETICS® seed), VSA Partners Northwestern Mutual (AQUENT) Milwaukee, WI 2014-2016 Digital Marketing Web Development Specialist (ongoing contract) - Maintain and enhance the digital experience of exclusive sales force through development and design of field web sites for representatives using HTML, CSS, JavaScript and content management tool - Broadridge platform and templates. Includes layout of pages, selecting stock photos, photo editing using Adobe Photoshop, animated graphics for web use, incorporating video content and interactive features for a positive user experience. Troubleshooting/testing includes working with vendor to identify and resolve issues related to websites. - Post news blurbs which appear on representatives’ web sites. Kohl's Corporation (C2 Graphics Productivity Solutions) - Menomonee Falls, WI 2012 Web Designer contractor at Kohls, a Fortune 500 specialty retail department store offering quality exclusive and national brand merchandise. - Design retail graphics for Kohls.com including heavy use of Photoshop and Dreamweaver, repurposing images for HTML page layouts of department equities and events. - Worked closely with content and merchandising teams to design and select imagery for site seasonal style redesign of Kohls.com feature pages. Harley-Davidson, Inc. (Peer Technical LLC) - Milwaukee, WI 2008-2009 Graphic Design contractor at Harley-Davidson Motor Co., a Fortune 500 global leader and builder of motorcycles. Marketing for Parts & Accessories, Custom Vehicle Operations (CVO) & Trike. Also Buell Motorcycle Company Parts & Accessories Marketing. - Responsible for helping to increase revenue potential in Harley-Davidson dealerships through design befitting the iconic Harley-Davidson brand. - Designed and produced Toolbox 5.0, a CD of dealer tools (on-line, sales, marketing and training) to help dealership staff become more effective at selling Harley-Davidson parts & accessories. - Created Harley-Davidson wholesale catalogs, interactive electronic sale catalogs and web banners. - Designed and produced numerous signage, surveys and hangtags of new product offerings at national Harley-Davidson dealer meetings. - Layout and production from start to finish of a 76-page retail catalog for Buell sport performance motorcycles including parts & accessories, race parts, riding gear and other merchandise. Diversey, Inc. (formerly JohnsonDiversey, Inc.) Sturtevant, WI 2003-2006 Marketing communications designer for a $3 billion global Fortune 1,000 manufacturer of commercial and industrial cleaning products. - Recognized by internal customers for outstanding graphic work pertaining to new sales, new products, new programs and training efforts. - Developed literature for a new dispensing system with incremental annual revenue contribution of $10 million in the year of introduction. - Designed and produced a variety of print templates, collateral, ads, logos, labels and wall charts. (many of them trilingual—coordinated with translation companies on projects and development) - Created many elements for many successful product launches for the North American region’s largest portfolio, representing $160 million in annual revenues. - Provided deliverables for a private-brand strategic directive for select distribution partners. - Digitally photographed and color-corrected in-use product shots for spec sheets and web. - Developed project turnaround time estimate sheet for common mar com projects. - Met daily with coordinators and graphics team, prioritized projects, and developed solutions. Charleston|Orwig, Inc. - Hartland, WI 2000-2003 Production Artist in a marketing communications and reputation management firm for Fortune 500s and agri-business. - Concepted ads and logos. Produced brochures and newsletters. Prepared production files. - Developed time- and money-saving internal procedures. - Consistently created PowerPoint presentations under extreme deadline for new business. - Maintained agency Web site. Developed special promotional features and concepted designs. - Part of team that won the Business Marketing Association (BMA) Bell Award Best-of-Show. - Implemented and managed agency CD archival system. Clients: Pfizer Animal Health, ARM & HAMMER Animal Nutrition Group, Miller Electric,Miller Brewing Co., Tecumseh Engines & Transmissions, Land O’Lakes, Dairyland Seed, Brillion Farm Equipment, Wisconsin Milk Marketing Board, World Dairy Expo, Zinpro Corp. Creative Technical Resources - Lincolnshire, IL 2000 Graphic Designer for a full-service agency providing marketing communications, advertising, and sales promotion. - Estimated projects, produced a variety of collateral across several media and designed logos. - Managed press checks, purchased stock photos, worked directly with suppliers. Clients: Baxter Healthcare Corporation, Allegiance, PepsiCo, Inc. W. R. Grace & Co. (Alltech Associates, Inc.) - Deerfield, IL 1996-2000 Designer in mar com department of an international supplier of chromatography products. - Helped produce a 750+ page catalog with multiple international versions. - Designed and produced a wide variety of brochures, direct mail, print ads, packaging and collateral. - Formatted Web files, illustrated posters, retouched photography and silhouetting of images. - Managed Macintosh network tape backup. AHA! Studios - Racine, WI (formerly Karen Johnson Productions) 1996 Free-lance animation assistant for a full service animation and multi-media company specializing in character development for animated entertainment including interactive media, TV & film, and sports. - Produced illustrations, retouched and colored animations, video games and storyboards. Medical College of Wisconsin - Milwaukee, WI 1992-1996 Graphics Specialist at a private, academic institution dedicated to leadership and excellence in education, research, patient care and service. - Designed lecture slide templates and interactive educational presentations (including many charts and graphs) for 12 faculty and 24 residents (met and coordinated projects directly with them). - Produced medical graphics for more than 10,000 slides over three-year period. Demonstrated ability to produce quality work quickly and accurately. - Created database, worksheet and reports for ultrasound patients. Maintained resident statistics database and reports. - Researched and installed software and hardware purchases. University of Wisconsin-Extension Photographic Media Center - Madison, WI 1990-1992 State Historical Society of Wisconsin Visual and Sound Archives - Madison, WI 1988-1990 EDUCATION: DATE: University of Wisconsin-Madison 1992 Degree: Bachelor of Science • Major: Art (Graphic Design Concentration) Milwaukee Area Technical College (additional study-Quark, Illustrator, FoxPro) 1994-1995 Gateway Technical College (additional study-Oral Interpersonal Communications) 2005 Waukesha County Technical College (additional study-Flash, Fundamentals of Web Design - Flash & Dreamweaver) 2006, 2008 Milwaukee Portfolio School - Advertising-Art Direction 2013 ASSOCIATIONS/PERSONAL: AIGA, Milwaukee Business Marketing Association (BMA), Eagle Scout; UW Marching Band Alumnus

Education

University of Wisconsin-Madison

Specialties

Affiliations

AIGA, BMA, MIMA

Share