Footwear Design * Reebok * Classics Footwear * Performance Footwear * Running, Training, Toning, Tennis , Skyscape* Collaboration between Reebok and Armani * Internship at Adidas Sport Heritage Design * Thesis in cooperation with Adidas Sport Heritage Design * Industrial Design

Work Samples

  • Reebok Running

  • Reebok Women's Training

  • Reebok Classics

Work History

Alice Kaiserswerth Dipl. Industrial Designer Braunschweig University of Art since 02/2015 Senior Footwear Designer for Classics at Reebok International Ltd. (remotely from München, Germany): Key Designer for the FW16 Skyscape collection: Definition of the look for Skyscape under Classics and evolution of this collection to a new level 06/2014-02/2015 Senior Footwear Designer for Outdoor Casual at Reebok International Ltd. (remotely from München, Germany): Starting in SS16: Key Designer for the Skyscape collection - Evolution of the process and definition of the new look - Creation of new designs as well as graphic and material stories Designer for the SS16 Easytone collection and a collaboration for the Japanese market Designer for the collaboration with a European fashion brand: sport-fashion footwear 02/2012-06/2014 Senior Footwear Designer for Performance Running at Reebok International Ltd. (remotely from München, Germany): Key designer for the Z-Series Running collection: Design and definition of the technical features and the overall look SS15: ZQuick Dash, ZQuick Goddess 2.0, ZQuick So Cal, SS15 ZQUICK tooling FW14: ZQuick Flow, ZQuick Electrify SS14: ZQuick Run, ZQuick Fury, SS14 ZQUICK tooling 11/2011-12/2011 Short-term assignment with Reebok in Vietnam to overlook sample production for SS13 01/2011-01/2012 Footwear Designer II for Women’s Performance (Running, Training, Toning) at Reebok International Ltd. HQ 08/2010-03/2011 Footwear Designer I for the collaboration between Reebok and Armani 03/2008 - 12/2010 Footwear Designer for Classics (Women’s and Men’s) at Reebok International Ltd. HQ, Canton, USA Work on additional footwear projects for Performance (Women’s Premier Running, Women’s Training, Toning and Adventure) 2007 Mentor for a bachelor project at the School of Arts, Braunschweig 2007 free projects, portfolio, website, optimizing of the DOS CARAS project for manufacturing 2006 graduation project "Urban Croquet" in cooperation with Adidas Footwear Heritage Design, Herzogenaurach, Germany 2005/6 internship (6 month) at Adidas Footwear Heritage Design, Herzogenaurach, Germany 2004/05 freelance as model builder at Mango Designmanagement, Braunschweig 2004/05 tutor at the international office of the School of Arts, Braunschweig 2001-2003 student commisioner for Industrial Design at the School of Arts, Braunschweig 2002/03 tutor at the course guidance office of the School of Arts, Braunschweig 1999 internship (5 months) as a conservator (mural paintings) _education 2007 presentation of "Urban Croquet" 2006 graduation in Industrial Design degree: Diplom-Designer (equivalent to master degree) thesis in cooperation with Adidas Footwear Heritage Design “Urban Croquet – a new way of lifestyle” 2005 project “Change” – design of a variable seat 2004 project “ DOS CARAS” – design of a jacket that can be transformed into a bag 2003-04 studies at the University of La Laguna, Spain 2003 Vordiplom (equivalent to bachelors degree) in Industrial Design topic: The mobile human of the future “Cubile” – a wearable furniture 2000-2007 Industrial Design at the Braunschweig University of Art 1999 A-levels (Abitur) grammar school St.Stephan, Augsburg _skills - Creation of concepts and development of creative solutions independently or with the team - Professional management of multiple projects always within the timelines - Confident presentation of concepts and designs to upper management and cross-functional teams - Continuous communication and collaboration with the cross-functional departments (design, marketing, development) at the Reebok HQ, the European office and with the factories and teams in the Far East - Profound knowledge of production processes for Performance and Lifestyle products due to several trips per year to the factories in the Far East - Comprehensive knowledge in technical manufacturing processes like PU casting, 3D molding, Bonding, etc. - Extensive knowledge about materials due to regular supplier visits in China, Korea, Taiwan and Vietnam as well as participation in the seasonal material shows at the Reebok HQ - Independent research and confident application of colors and trends - Seasonal visits of trade shows and key markets worldwide and creation of trip reports Computer skills on Mac and PC: Illustrator, Photoshop, InDesign, Sketchbook Pro, Rhino 3D, GoLife, Office Conceptualizing, sketching, rendering, model-making, sewing _languages: german (native) english (fluent) spanish (fluent) french (basic) portuguese (basic) _interests: Traveling, cultures, food, running, rock climbing, yoga, snowboarding, literature, fashion, sports, music, arts, theater _publications: web: (links on my website) www.croquetworld.com www.yankodesign.com www.notcot.org www.coolhunting.com www.gizmodo.com www.designspotter.com www.estiloymas.com www.dosomethingpretty.net www.hbk-bs.de www.teknear.com Print: get lost! - life´s the ultimate trip, Issue #14; Grin Creative Publication, Australia, 2007; page 91 HBK-Katalog, Volume 1+2, Kunst Design Wissenschaften; Hg. Barbara Straka; Appelhans Verlag; 2006 map magazine # 92 - the shop issue; map magazine pty ltd; Brisbane, Australia, November 2007; page 6 actitudes magazine #18;Espacio Actitudes S.L.; Barcelona, Madrid, Bilbao, Zaragoza; June 2008; page 32+33 Das Eco-Travel Handbuch; Alistair Fuad-Luke, Bruckmann Verlag; München ;April 2009 Vogue #4; Volume 199; Condé Nast Publications, USA; April 2009

Education

Braunschweig University of Art

Specialties

Awards

Reebok Premier Road Supreme 2 was voted "Best Running Shoes for Stability" by Shape magazine Reebok Premier Verona Supreme was voted the "Most Fashionable Running shoe" by Women's Running Magazine 2nd round Braun Prize 2005 with the project "Cubile"

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