Footwear Design * Reebok * Classics Footwear * Performance Footwear * Running, Training, Toning, Tennis * Collaboration between Reebok and Armani * Internship at Adidas Sport Heritage Design * Thesis in cooperation with Adidas Sport Heritage Design * Industrial Design

Work Samples

  • Reebok Classics

  • Reebok Women's Training

  • Reebok Running

Work History

Alice Kaiserswerth
Dipl. Industrial Designer
Braunschweig University of Art


_work experience

since 02/2012
Senior Footwear Designer at Reebok International for Performance (Running)

01/2011-01/2012
Footwear Designer 2 at Reebok International for Performance (Women's Training, Running, Toning, Tennis)

09/2010-03/2011
Footwear Design for the collaboration with Armani at Reebok International

10/2010 - 12/2010
Footwear Designer 2 for Classics (Men's and Women's) at Reebok International, Canton, MA, United States - additional projects in Women´s Training, Performance Running and Easytone

04/2009 - 09/2010
Footwear Designer 1 for Classics (Men's and Women's) at Reebok International, Canton, MA, United States - additional projects in Women´s Training, Performance Running and Easytone

03/2008 - 03/2009
Associate Footwear Designer for Classics (Men's and Women's) at Reebok International, Canton, MA, United States - additional projects in Women´s Training

2007
Mentor for a bachelor project at the School of Arts, Braunschweig

2007
free projects, portfolio, website, optimizing of the DOS CARAS project for manufacturing

2006
graduation project "Urban Croquet" in cooperation with Adidas Footwear Heritage Design, Herzogenaurach, Germany

2005/6
internship (6 month) at Adidas Footwear Heritage Design,
Herzogenaurach, Germany

2004/05
freelance as model builder at Mango Designmanagement, Braunschweig

2004/05
tutor at the international office of the School of Arts, Braunschweig

2001-2003
student commisioner for Industrial Design at the School of Arts, Braunschweig

2002/03
tutor at the course guidance office of the School of Arts, Braunschweig

1999
internship (5 months) as a conservator (mural paintings)


_education

2007
presentation of "Urban Croquet"

2006
graduation in Industrial Design
degree: Diplom-Designer (equivalent to master degree)
thesis in cooperation with Adidas Footwear Heritage Design
“Urban Croquet – a new way of lifestyle”

2005
project “Change” – design of a variable seat

2004
project “ DOS CARAS” – design of a jacket that can be transformed into a bag

2003-04
studies at the University of La Laguna, Spain

2003
Vordiplom (equivalent to bachelors degree) in Industrial Design
topic: The mobile human of the future
“Cubile” – a wearable furniture

2000-2007
Industrial Design at the Braunschweig University of Art

1999
A-levels (Abitur)
grammar school St.Stephan, Augsburg


_publications:

web: (links on my website)

www.croquetworld.com
www.yankodesign.com
www.notcot.org
www.coolhunting.com
www.gizmodo.com
www.designspotter.com
www.estiloymas.com
www.dosomethingpretty.net
www.hbk-bs.de
www.teknear.com


Print:

get lost! - life´s the ultimate trip, Issue #14; Grin Creative Publication, Australia, 2007; page 91
HBK-Katalog, Volume 1+2, Kunst Design Wissenschaften; Hg. Barbara Straka; Appelhans Verlag; 2006
map magazine # 92 - the shop issue; map magazine pty ltd; Brisbane, Australia, November 2007; page 6
actitudes magazine #18;Espacio Actitudes S.L.; Barcelona, Madrid, Bilbao, Zaragoza; June 2008; page 32+33
Das Eco-Travel Handbuch; Alistair Fuad-Luke, Bruckmann Verlag; München ;April 2009
Vogue #4; Volume 199; Condé Nast Publications, USA; April 2009


_skills

computer skills on Mac and PC:
Photoshop, Illustrator, InDesign, Freehand
Rhino 3D, Cinema 4D, GoLife, Office
sketching, rendering, model-making, sewing


_languages:

german (native)
english (fluent)
spanish (fluent)
french (basic)
portuguese (basic)


_interests:

footwear, fashion, rock climbing, running, music, arts, travelling


Education

Braunschweig University of Art

Specialties

Awards

Reebok Premier Road Supreme 2 was voted
"Best Running Shoes for Stability" by Shape magazine

Reebok Premier Verona Supreme was voted the "Most Fashionable Running shoe" by Women's Running Magazine

2nd round Braun Prize 2005 with the project "Cubile"

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