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  • Berto Legendary H

    Designer/Artist

    Portland, OR

Berto Legendary H is an independent designer and artist based in Portland, OR. After attending Parsons School of Design in New York City he decided to move to Los Angeles where he has shown in galleries and built his network of clientele. He has been featured in Computer Arts Projects and numerous blogs for his art and typography. Berto also does mens fashion design and has been acclaimed by Vivienne Westwood and many others.

Work Samples

  • Portfolio 1

  • Logos

  • Illustrated Type

Work History

Berto Herrera Phone: 626. 202. 4376 Email: berto@bertolegendaryh.com Objective Through my diverse and obscure background I am able to process and design to make innovate humans day to day living. My ideas and work have proven their need and great success in an ever evolving market. I am the solution for that evolving market full of fresh ideas, great motivation and highly enthusiast about my contributions. Education & Certifications Air Force Community College, Electrical Engineering, Nov 2002 Parsons School of Design, Fine Arts/Fashion Design, June 2006 Represented by Rolf Contemporary Gallery 2009 Employment History Berto Legendary H: Fashion Designer and Graphic Artist Feb 2005 - Present • Designed and produced commissions for clients • Created identity's for companies • Designed of catalogs and look books for various clients including: Ice Cream Man, Rock The Bureau, Self-Core Records, Elate Wear, Osiris Shoes, Music Fashion (MF) Magazine, Doggystyle/Geffin Records, Royal Revelation, Mike Vensel, Fly Society, High House Entertainment, Krossover Entertainment, Larsiny Family Entertainment, Cassidy (Rapper), Carrot Clothing, Dirty Economy, Pepstar, Elements Kitchen, Hot Rod Skateboard Shop, Red Bull, Target, Primitive, éS Clothing, Diamond Supply Co., Nike • Accolades/Recognition from the following: Vivienne Westwood, Todd David Schwartz (CBS), Christian Audigier, and M... The Movement. Famous Stars and Straps: Men’s Designer and Graphic Artist Feb 2008-2010 • Develop a point of view for brand expression, including seasonal and creative concepts (color, fabrication, silhouette, etc.) and thoroughly researching trends on all creative influences (fashion, art, music, culture, etc.) • Build and design seasonal product categories utilizing SKU plans provided by the merchant team. • Provide detail design information matrices, technical design packages, fabric requirements, color pitch sheets, trims, sizing and sketches to technical designer and merchandise team. • Present seasonal line reviews by concept, division and categories to management during the development process. • Lead the fit approval process and provide comments and suggestions on overall fit and construction. • Adhere to all development calendar dates. • Provide sew-by sample of each garment inspiration to technical designer for construction details and fit. • Research new trends, techniques, fabrications and trims emerging in the market. Understand all aspects of product design and development. Crown Collective: Associate Designer/Technical Designer April 2007 – October 2007 • Oversee production of garments • Highly detailed technical designing ability, tech packs, etc. • Branded and merchandised products to assure success upon completion of season • Managed a small team of intern designers on small design projects for Crown Collective BOXeight Creative Studios-Assistant Art Director April 2006 – March 2007 • Conceptualized exhibits alongside the Art Director • Attained distribution information about BOXeight through guerilla and online campaigning • Obtained funding for events and helping BOXeight to set up workshops for inner city children in Los Angeles United States Air Force-PREL Missile and Space Facilities December 2000 – October 2003 Installs, operates, maintains, and repairs, power generation and distribution systems, and environmental control and associated support systems and equipment for missile, spacelift, and research and development (R&D) facilities. Maintained the following equipment: power generation and distribution systems such as diesel generators, automatic switching units, manual switching gear, distribution and control panels, battery systems, and associated controls; environmental control systems; air conditioner, heating, ventilation, and refrigerant systems; and spacelift support systems Certified in Type I and Type II HVAC Refrigeration Held Top Secret security clearance Key Skills Microsoft Office and Macintosh operating systems, Adobe Photoshop and Illustrator, Indesign, superior eye for style and image of any kind of genre of fashion, superior skills in illustration and digital illustration, retouching photographs, reading and making of blueprints and schematics, etc. Portfolio and professional references upon request

Education

Parsons The New School for Design

Specialties

Affiliations

Rolf Contemporary Gallery, Snow Studios, DAF Studios, Type Directors Club (TDC), D&AD, Designers In Crime

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