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  • Bill Villa

    Creative Director/Copywriter at A La Carte Advertising

    Allentown, PA

At more than 50 ad agencies and client-directly, have crafted winning creative strategies and compelling content for companies globally and locally, frequently with stunning results. Portfolio @ http://www.coroflot.com/BillVilla

Work Samples

Work History

  • ACD/Senior Copywriter

    • Allebach Communications
    • May 2015 - Present (2 years 1 month)

    > Content strategy for the agency's tasty roster of food & beverage brands.

  • Creative Director/Copywriter

    • A La Carte Advertising
    • Jan 1992 - Present (25 years 5 months)

    Freelance Creative Director/Copywriter for ad agencies, in-house agencies, and direct clients. Brand experience includes LG Electronics, Siemens, Crayola, Hoover, Okidata, Mrs. Smith's, Fleischmann's, Unisys, DAP, Sony Music Television, Bristol-Myers Squibb, FMC BioPolymer, ConvaTec, Perminova, Senco, BF Goodrich, Mölnlycke Health Care, Campbell's, Swanson, Sweet 'N Low, Kozy Shack, Stroehmann, Jaindl Farms, Bicycle Playing Cards, SKC/Sunkyong, Concept Design, St. Luke's University Health Network, Unity Bank, Andrews Federal Credit Union, National Penn Bank.

    > My proactive positioning of LG's corporate solvency helped increase magnetic media sales by 200%.

    > Client Concept Design rang up sales exceeding $1,000,000.00 from one recurring ad.

    > Jaindl Farms realized a sales increase of 50,000 Thanksgiving turkeys from one print ad that ran just one time.

    > Unity Bank experienced record earnings marked by strong loan and deposit growth and stable margins, with total loans up 22.7%, total deposits up 22.4%, time deposits up 41.8%, and savings accounts up 193.6% with me as their Creative Director/Copywriter.

    > Sony Music Television licensed a Bill Villa song, "Always Ending," for inclusion on its Dawson's Creek 4th Season DVD.

  • Creative Director/Copywriter

    • Bachleda Advertising
    • Jul 2013 - Nov 2013 (4 months)

    > With agile crew of 3, created, wrote, and managed the launch of online and mobile banking campaigns for a global financial institution, including dozens of digitals, multiple videos, two-tiered direct mail, point-of-purchase display, collateral, radio, and print ads.

    > Developed and wrote community-minded Facebook promotion for regional energy company that generated 2,000 "Likes" and sweepstakes entries in the first 4 days and 14,000+ total.

  • Senior Copywriter

    • swb&r
    • May 2011 - Jul 2013 (2 years 2 months)

    Permanent Freelance on the agency's B2B, consumer, industrial, financial, technology, and healthcare accounts.

    > Lead writer on agency's flagship account, a Forbes Top 20 Best Banks in America honoree.

    > My excellent presentation skills helped swb&r win 4 new accounts and additional billings from existing clients who routinely fell in love with more creative than they had ordered.

  • Director of New Business

    • Spark Productions
    • Sep 2006 - Aug 2010 (3 years 11 months)

    Creatively directed the development of digital content marketing projects for corporate communications and branding, product launches, and digital interactive experiences. Clients included Silverstein Properties/World Trade Center, The Port Authority of New York & New Jersey, Downtown Alliance of Lower Manhattan, Estée Lauder, The Plaza Hotel, Elle Magazine, Thor Equities, Coney Island, 530 Broadway/SoHo, 693 Fifth Avenue, AllianceBernstein, and Manhattan ad agencies. Contract Position.

    > Researched and identified NYC-based companies with marketing challenges in need of a creative solution.

    > Crafted personalized, tactful outreach communications resulting in 14.5% of recipients booking a meeting, 50% requesting proposals, and 50% of those contracting for projects.

  • Account Executive, Copywriter, Copy Director, Creative Director

    • TMR, H-K Advertising, Shimer vonCantz, Musselman Advertising, The Greenhut Group
    • Jan 1986 - Dec 1991 (5 years 11 months)

    Cross-training and learning the business of advertising from a 360 degree perspective.

Education

  • DeSales University

    • Marketing/Business Communications
    • 1984 - 1987

    Grade: 3.93/4.0 Accelerated Degree (ACCESS) Program. Hired out of advertising class and into a career in advertising by ad agency president professor.

Specialties

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