For more than 50 ad agencies and client-directly, have crafted winning creative strategies and compelling content for companies globally and locally, frequently with stunning results. Portfolio @ http://www.coroflot.com/BillVilla

Work Samples

Work History

  • Creative Director/Copywriter

    • Allebach Communications
    • May 2015 - Present (2 years 5 months)

    > Content strategy for the agency's tasty roster of food & beverage brands via creative consultancy as of October 2017.

  • Creative Director/Copywriter

    • A La Carte Advertising
    • Jan 1992 - Present (25 years 9 months)

    Freelance Creative Director/Copywriter for ad agencies, in-house agencies, and direct clients. Brand experience includes LG Electronics, Siemens, Crayola, Campbell's, Mrs. Smith's, Fleischmann's, Sweet 'N Low, Swanson, Kozy Shack, Stroehmann, Jaindl Farms, Unisys, DAP, Sony Music Television, Hoover, Okidata, Bristol-Myers Squibb, FMC BioPolymer, BF Goodrich, Mölnlycke Health Care, Bicycle Playing Cards, SKC/Sunkyong, Concept Design, Pocono Health System, St. Luke's University Health Network, Unity Bank, Andrews Federal Credit Union, National Penn Bank.

    > My proactive positioning of LG's corporate solvency helped increase magnetic media sales by 200%.

    > Unity Bank experienced record earnings marked by strong loan and deposit growth and stable margins, with total loans up 22.7%, total deposits up 22.4%, time deposits up 41.8%, and savings accounts up 193.6% with me as their Creative Director/Copywriter.

    > Jaindl Farms documented (in a newspaper article) a sales increase of 50,000 Thanksgiving turkeys from one print ad that ran just one time.

    > Client Concept Design rang up sales exceeding $1,000,000.00 from one recurring ad.

    > Sony Music Television licensed a Bill Villa song, "Always Ending,"​ for inclusion on its Dawson's Creek 4th Season DVD.

  • Creative Director/Copywriter

    • Bachleda Advertising
    • Jul 2013 - Nov 2013 (4 months)

    > With agile crew of 3, created, wrote, and managed the launch of online and mobile banking campaigns for a global financial institution, including dozens of digitals, multiple videos, two-tiered direct mail, point-of-purchase display, collateral, radio, and print ads.

    > Developed and wrote community-minded Facebook promotion for regional energy company that generated 2,000 "Likes" and sweepstakes entries in the first 4 days and 14,000+ total.

  • Senior Copywriter

    • swb&r
    • May 2011 - Jul 2013 (2 years 2 months)

    Permanent Freelance on the agency's B2B, consumer, industrial, financial, technology, and healthcare accounts.

    > Lead writer on agency's flagship account, a Forbes Top 20 Best Banks in America honoree.

    > My excellent presentation skills helped swb&r win 4 new accounts and additional billings from existing clients who routinely fell in love with more creative than they had ordered.

  • Director of New Business

    • Spark Productions
    • Sep 2006 - Aug 2010 (3 years 11 months)

    Creatively directed the development of digital content marketing projects for corporate communications and branding, product launches, and digital interactive experiences. Clients included Silverstein Properties/World Trade Center, The Port Authority of New York & New Jersey, Downtown Alliance of Lower Manhattan, Estée Lauder, The Plaza Hotel, Elle Magazine, Thor Equities, Coney Island, 530 Broadway/SoHo, 693 Fifth Avenue, AllianceBernstein, and Manhattan ad agencies. Contract Position.

    > Researched and identified NYC-based companies with marketing challenges in need of a creative solution.

    > Crafted personalized, tactful outreach communications resulting in 14.5% of recipients booking a meeting, 50% requesting proposals, and 50% of those contracting for projects.

  • Account Executive, Media Planner, Copywriter, Producer/Director, Copy Director, Creative Director

    • TMR, H-K Advertising, Shimer vonCantz, Musselman Advertising, The Greenhut Group
    • Jan 1986 - Dec 1991 (5 years 11 months)

    Cross-training and learning the business of advertising from a 360 degree perspective.

Education

  • DeSales University

    • Marketing/Business Communications
    • 1984 - 1987

    Grade: 3.93/4.0 Accelerated Degree (ACCESS) Program. Hired out of advertising class and into a career in advertising by ad agency president professor.

Specialties

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