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Associate Director, Marketing
Pearson North America
Feb 2013 - Present (11 years 3 months)
Responsible for directing a team of marketing managers in the implementation of digital marketing, communication and brand strategies based on analysis and crafted with the aim of increasing enrollments for higher education institutions. As the strategist, I am responsible for developing marketing and communication plans to drive consumer behavior while partnering with cross-functional teams.
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Brand Manager
John Wiley & Sons (Deltak edu) – Maitland, FL
May 2011 - Feb 2013 (1 year 9 months)
Responsible for translating consumer insights into strategic marketing, brand and communication programs designed to build awareness, increase brand equity and drive enrollments for a complex portfolio of renowned nonprofit colleges and universities.
*Promoted from Associate Brand Manager in March 2012
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Associate Brand Manager
John Wiley & Sons (Deltak edu)
May 2011 - Mar 2012 (10 months)
Provided cutting edge marketing and brand support for higher education institutions in order to generate top-notch inbound and outbound marketing strategies to meet lead and student targets.
*Promoted to Brand Manager in March 2012
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Sr. Merchandising Specialist
Tupperware Brands Corporation
Aug 2009 - May 2011 (1 year 9 months)
Responsible for the planning and execution of consumer focused marketing campaigns designed to enhance monthly sales. In this role I had to supervise the proper implementation of offers by partnering with internet, social media and product management departments in the creation of all merchandising related strategies, including but not limited to product selection, pricing strategy, product placement, positioning and communication.
* Promoted from Promotions in October 2010
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Marketing, Latin America
FARO Technologies
Aug 2007 - Apr 2009 (1 year 8 months)
Responsible for developing and supervising all of the marketing, brand, PR and communication efforts for one of FARO’s newest markets, Latin America. This project required me not only to fulfill all of the marketing needs of the region; it also required me to maintain a strong communication strategy with teams abroad. From Brazil, Mexico, and Colombia to the teams in Spain and the UK. In this role, I was responsible to unify and increase the equity of the FARO brand in the region.
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Director of Internal Communications
HITACHI Mexico (CASPEM Assembly and Manufacturing)
Jan 2005 - Mar 2006 (1 year 2 months)
Designed, implemented and directed the Communication Department. As Director, I was responsible for developing corporate communication strategies and materials designed to increase productivity.
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Disney’s International College Program (Internship)
The Walt Disney Company
May 2004 - Dec 2004 (7 months)
Managed convention group accommodations and assisted guests with their vacation plans at the Walt Disney World Resort.
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Communication Coordinator (Internship)
Bryan School of Business and Economics (UNCG)
Jan 2004 - May 2004 (4 months)
Maintained communication with students participating in the Greensboro -Disney Program (Orlando and Mexico) to ensure necessary information was distributed and deadlines were met.