• + Follow
  • David Canseco

    General Manager at DP Intl.

    Mexico City, Mexico

18 + year’s experience leading Marketing & P.O.P. Regional and Domestic Campaigns from strategy & concept Development through Creative Design & Messaging to Full – Scale Tactical Execution & Winning Results Recognized Thought Leader with 18+ year’s experience orchestrating best-in-class, integrated design for marketing and communications programs for Fortune 500 companies, consumer product brands, global service brands, media and entertainment events, and entrepreneurial start-up ventures. Wealth of multinational experience across B2B and B2C in North America, South America and Europe.

Work Samples

  • Ice Cream Store

  • Suspended Glass / Steel Stairs

  • Glass structure table

Work History

  • General Manager

    • DP Intl.
    • Ciudad de México, Mexico
    • Oct 2014 - Present (3 years 2 months)

    Project & design management:

    My main activity is design, plus a collection of processes required to ensure that the various elements of the projects are properly coordinated. It involves making trade-offs among competing objectives and alternatives to meet or exceed stakeholder needs and expectations.

    Design, creative, strategic
    Project plan designing & development
    Integrating and coordinating all project plans to ensure objectives.
    Project plan execution
    Carrying out the project plan, according to the strategy, plan and activities as per the plan
    Integrated change control
    Coordinating changes across the project
    Project plan development
    Project planning methodology Project plan Historical information Stakeholder skills and knowledge Supporting details Organizational policies Project management information system
    Earned value management

  • Design Director

    • Boomerang Retail Marketing Services S. A. de C. V. Mexico City
    • May 2013 - Mar 2014 (10 months)

    Responsible for leading design and design teams as needed in the creation, concepting, and implementation of Point of Purchase projects. Producing concepts for projects that include supervising and directing, supporting senior & junior designers with project objectives, project vision, written thematic narrative and storyboards, graphic design, concepts related to 3D environmental display design, interactive design, and other creative solutions. Working with account leads and project management to ensure that project deliverables satisfy the client, go out on time and on budget, and support project goals.

    -MAIN ACCOUNTS: Unilever, Procter & Gamble, Pepsico Inc., Colgate Palmolive, Cinemex, British American Tobbaco, 3M, Sabritas, (Frito Lay Mexico), Mead Jhonson, Kraft,

  • Associate Design Director

    • Dimension Espacio
    • Feb 2008 - May 2013 (5 years 3 months)

    -Managed Design Department, Mentoring and leadership of new designing team, Supervised manufacture of prototypes, and production, International client service, Supervised the manufacture and mounting of exhibits at national and international shows.

    -MAIN ACCOUNTS: TIGI Cosmetics U.S.A., Sally Cosmetics U.S.A., BDF México, Loreal México, Bayer México, Procter & Gamble., Revlon México, Sony, Unilever.

  • Design Director

    • Diseño y Maquila en Acero Inoxidable S.A. de C.V. (Design & Manufacture in Steel, Inc.)
    • Mexico City, Mexico
    • Aug 2003 - Feb 2008 (4 years 6 months)

    - Operations Management, Design & Project Development, Sales and Client Development

  • Business Unit Director

    • Masterack Latinoamerica, Leggett & Platt Inc.
    • Mexico City, Mexico
    • Oct 1997 - Aug 2003 (5 years 10 months)

    -Directed and administrated operations, sales & design departments (3 key areas). Responsible for achieving $4.5 million USD in annual sales from international and domestic clients (45% of Masterack Mexico’s sales), Development of International and domestic suppliers, Administrative reporting of sales and production results to corporate offices (Masterack USA and Leggett & Platt Inc.).

    -MAIN ACCOUNTS: Coca – Cola, Johnson & Johnson, Mattel Inc., International Unilever, Domino´s Pizza Intl., Haagen Dazs, Effem, Danone Group, Wella , Kodak, Sabritas, (Frito Lay Mexico), Gillette

    -FORMER POSITIONS: Design Director, (1998 - 2000), Design Manager, (1997 - 1998)


  • El Instituto Panamericano de Alta Dirección de Empresa (IPADE)

    • Master of Business Administration (MBA)
    • 2002 - 2004
  • Universidad Nacional Autonoma de Mexico

    • BA of Industrial Design Industrial and Product Design
    • 1990 - 1994

    Graduated in the development of concepts and specifications through collection, analysis and synthesis of data guided by the special requirements of the client or manufacturer to prepare clear and concise recommendations through drawings, models and verbal descriptions.