Deanna Fredericks
Package Designer — South Plainfield, NJ
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Disposable Food Storage Containers - Colorful family of inexpensive food containers made designing a simple sleeve fun and easy. Photos of food matching the lid colors add shelf impact.
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Open Stock Cookware - Cookware did not sell well when packaged as set. Pieces were re-packaged for individual sale. Solution included protective structural design (e-flute corrugated) coupled with attractive, bold, graphics.
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Disposable Food Storage - Plastic food storage containers positioned as reusable and disposable. Clean, white background with bold, easy-to-read descriptions compliment the colorful food photography.
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Drinking Straws - Straws are often used by children and in a party setting. I wanted the packaging to trigger a festive, youthful emotion in the consumer. Bright text colors are used to distinguish between the quantities and features of each type of straw while keeping the background consistent.
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Barware - Designed to hang on retail store "clip-strip", this narrow card had to be eye-catching and upscale enough to stop the shopper while walking down the supermarket aisle.
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Barware - Part of a family of barware designed to catch the consumer's eye while walking through supermarket aisles
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Chef Elect Pastry Brushes - A line of kitchen gadget packaging implementing the ChefElect logo. Clean, bold banding at the top of the card coupled with the logo identifies the family of items to consumer.
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ChefElect Spatula - One of many in a line of kitchen gadgets found within the ChefElect brand of products
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Kitchen Gadgets - Packaging for line of kitchen gadgets sold on clip-strip. Cards made of PVC for durability.
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Citrus Zester - One of several gadgets designed for west coast clip strip manufacturer. Items sold in west coast supermarkets.
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Citrus Reamer - One of many kitchen gadget cards designed to hang on clip-strip in grocery stores.
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Avocado Slicer - Another member of the gadget family. Especially inviting because of the texture captured by the die cut around the avocado image.
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Soft Skin Peeler - The peeler handle hangs beneath the card, inviting the consumer to "get a grip". Attractive logo and graphics emphasize upscale quality at a glance.
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Serving Storage Containers - This family began as a winter holiday promotion for ShopRite stores (red and white version) and quickly grew to include the following autumn because sales were so brisk.
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Autumn Serving Containers - The basic "skeleton" of this design lends itself to color changes and photo changes while maintaining the overall impact and family integrity established.
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