-
Design / Production Art
Apr 2010 - May 2014 (4 years 1 month)
• Design creative (visual components) and execute production art for 3D packaging, ads, flyers, POS, banners, signage, presentations, interactive forms, email blasts, etc.
• Work with translators to create collateral for international campaigns. Extensive experience working in foreign languages (Arabic, Mandarin, Korean, Kurdish, Turkish, Spanish, French).
• Maintain awareness of cultural sensitivities (understanding the social, racial and cultural differences) when adapting existing files for international use.
• Compose written text for corporate and franchisee communications as needed.
• Design and maintain static and animated franchisee digital menus through Media Signage. Schedule rotation of breakfast/lunch/dinner and holiday digital campaigns.
• Design/ production art for oversized visuals, including building barricades, vehicle wraps, billboards, trade shows, murals, etc.
• Research changing governmental guidelines regarding the display of calorie counts on printed materials. Write comprehensive communiqué and report to the Vice President of Marketing and Vice President of Operations regarding my findings and recommendations moving forward.
• Provide public information materials on both the corporate and franchisee level (i.e. detailed nutritional information, calories, etc.).
• Adapt existing print assets for use in web communications.
• Photoshop images when there is no budget allotted for new photography.
• Research the latest trends in competitor marketing.
-
Creative Services Manager / Independent Contractor
Jun 2000 - Apr 2010 (9 years 10 months)
• Act as branding specialist for Coca-Cola brands and their clients to strategize, develop, and execute concepts for international, national, and local market accounts. Concepts encompassed copy, typography, selection of graphics and photos, color palate, etc. Portfolio of clients includes Elephant Bar, Fox Sports Grill, Cheesecake Factory, On The Border, Ruby’s, Disneyland, Mimi’s, IHOP, Hilton, Embassy Suites, Oggi’s, and Garden Fresh (to name a few).
• Western Division for Print RFI/RFP National Headquarters Council – Sat as head of the board for the Western Region. Research and decide on print suppliers to be used by Coca-Cola North America. Maintain strict guidelines for performance and cost effectiveness with sensitivity to diversity and sustainable (green) printing.
• Manage and execute all details for projects from conception through final product including marketing strategy, budget, creative design, mock-ups, reviewing proofs and final mechanicals, production, and fulfillment for customer’s corporate collateral. Creative includes point of sale, trans lights, brochures, menus, ads, 3 dimensional package design, quarterly newsletters, trade show pieces, menu boards, real estate signs, banners, posters, table tents, coupons, neck hangers, static clings, customer presentations (including graphs, charts, and animations), and business forms with live fields, etc.
• Hire and manage freelance designers, production artists, and photographers as needed. Coordinate graphics team to ensure cohesive, brand compliant visuals.
• Maintain Coca-Cola image library containing all brand logos as well as food and beverage beauty shots. Archive and catalog all internal creative jobs for future use.
• Produce logo CD resource for sales associates as a tool to facilitate customer needs.
• Give software support (PowerPoint, file conversions, file formatting, etc.) to staff as needed.
-
Creative Media Manager
Jun 2007 - Jun 2008 (1 year)
• Design all creative and execute all production art for ads, flyers, POS, banners, signage, presentations, direct mail, etc.
• Manage budget, advertising and production schedules.
o Secure quotes for both print and direct mail vendors
o Approve all invoices – make sure all vendors get paid
• Research sustainable technology and make the transition to sustainable (green) printing.
• Hire photographers and coordinate photo shoots.
• Compose written text when copy was not provided.
• Take product and event photos when there was no budget for photographer.
• Track response and effectiveness of ad campaigns.
• Develop new marketing opportunities and new visual concepts.
• Research trends in applicable marketing.