Gretchen has practiced information architecture and user experience design since 1999. She has led and collaborated on projects that balance the complexity of her client's business, while being an advocate for usable, useful and engaging user experiences. She has hands-on experience across all phases of the project lifecycle--including Initiation, Planning, Executing, Controlling, and Closing--for a variety of business environments, including start-ups, non-profits, and Fortune 1000 companies.
Perficient, Inc.
Sr. Business Consultant, User Experience :: October 2008 to December 2009
Performed the following tasks for external clients:
Performed expert reviews on existing and proposed websites
Researched business requirements, user requirements, user profiles, critical tasks, intended workflow, and technical environment to create a design that met business needs, user expectations, and technical specifications
Researched and analyzed user characteristics and needs through user profiling, contextual inquiries, and task analysis
Conducted field research that yielded revised workflow diagrams, user requirements, and business requirements
Interviewed business stakeholders to understand and develop critical task analysis and business requirements which translated into new information architectures
Collaborated with several functional areas to ensure the integrity of the design and the translation of the design into a usable product
Facilitated brainstorming sessions that engaged and empowered stakeholders to take ownership of their areas on the portal
Provided insight into content strategy and how it fits into the design process
Provided Section 508 (Rehabilitation Act) compliance recommendations
Analyzed customer and business requirements to formulate the navigation, functionality, organizational structure, and page-to-page flow for a mailbox application
Created low-, medium-, and high-fidelity wireframes
Created medium- and high-fidelity iRise simulations to demonstrate site capabilities
Developed usability testing plans, facilitated and observed usability testing sessions (on-site and remote), and documented results and recommendations
Created functional design specifications that detailed application functionality
Created user interface design guidelines that detailed the application's design patterns
Mentored customers on user centered design best practices
Defined tactics for navigation and content workflows
Subcontracting Work
User Experience Designer :: November 2007 to September 2008
Vendor: Horizontal Integration
CLIENT: Weber Shandwick
Architected Web site to build awareness for Amway and the YMCA's partnership for individual, family, and community health and wellness. (www.inspirewellness.com)
Architected Web site that provides Army (non-soldier) educational materials, build awareness for the Army, and to develop partnerships with educators. (www.armyedspace.com)
Architected Intranet homepage concept for new business opportunity for Prudential.
Vendor: ATR International
CLIENT: Rural Crop Insurance Services (RCIS)
Analyzed user and business requirements to help formulate the navigation, functionality, organizational structure, page-to-page flow for a crop insurance quoting application
Developed high-fidelity wireframes
Worked in an agile environment to determine functionality and navigation solutions for application
Vendor: Aquent
CLIENT: Best Buy
Rearchitected the Reward Zone Web site to include multi-tier Reward Zone membership programs.
Designed new approach to increase sales and promote add-on features (performance service plans, Geek Squad services, accessories, etc.) on BestBuy.com
Rearchitected Add to Cart process by adding an interstitial page that highlighted add-on features and displayed cart information in a more user-friendly manner on BestBuy.com
Worked in a team environment to formulate the navigation, functionality, organizational structure, page-to-page flow and design
Created detailed annotated medium-fidelity wireframes
Created proof of concept using Axure
Carol
User Experience Lead :: April 2007 to October 2007
Defined business, user requirements, and identified user work flows for new website
Performed stakeholder and user interviews
Conducted card sort activity with target users
Developed the taxonomy, information architecture, and content strategy
Created detailed medium fidelity wireframes
Supervised the development of low-fidelity HTML prototype with external vendor
Supervised the internal development of high-fidelity prototype
Planned and conducted usability testing with target users
Medica
Sr. User Interface Designer :: September 2006 - April 2007
Rearchitected and designed how brokers, broker assistants, and internal Medica sales team members register for and access secure areas of Medica.com
Enhanced the Provider Portal to include functionality that allows National Provider Identifier (NPI) number searches. This supported Medica's compliance with the National Provider Identifier (NPI) implementation as legislated by Centers for Medicare and Medicaid Services (CMS).
Rearchitected Prior Authorization, Notification and High-Tech Imaging Request process to redirect the user to a third party vendor where they complete their online request
Designed the user experience for a pre-member site where potential and/or existing plan members view benefit information (healthcare costs, find physicians and facilities, and learn about specific employer benefit plans and extra programs)
Designed on online tool for posting site outage messages in real-time
Created Intranet call center user guide for newly redesigned Intranet features and functionality
Worked closely with Portal team to support governance across teams to approved standards where user experience and interfaces are involved
UnitedHealth Group
Sr. User Interface Designer (Contractor) :: September 2005 - September 2006
Created wireframes, design specifications, process flows, and functional requirements for overall portal navigation in addition to the homepage, Benefits & Coverages, Health & Wellness, and Information Center sections of the myuhc.com redesign
Researched business requirements, user requirements, user profiles, critical tasks, intended workflow, and technical environment in order to create a design that met business needs, user expectations, and technical specifications
Collaborated with business owners and business analysts to translate findings from user research activities into design concepts
Conducted and observed usability studies with target users
Rebranded partner consumer portals to reflect their color palette while retaining the UnitedHealth Group portal functionality
St. Jude Medical
User Interface Designer :: November 2001 - September 2005
Collaborated with Web Team to redesign the SJM Web site. Responsibilities included interaction design, information architecture, content development, entering content into CMS, and documentation.
Designed the user experience for new Meet Our People section. Responsibilities included writing engaging profiles and image manipulation.
Designed the user experience for new Medical Professionals section. This included analyzing WebTrends data, site strategy, content inventory, and page mock-ups.
Designed the user experience for Cardiac Surgery's 1.5 millionth heart valve implant microsite
Led site enhancement projects including adding new product content and images, designed invitations for SJM events, designed homepage ads, and enhanced Corporate Governance section
Created yearly updates to employee benefit section on the SJM Intranet. This included writing online enrollment instructions cheat sheet, designing enrollment ads, and updating content.
Designed the user experience for an online reference library that contains citations and abstracts for hundreds of clinical articles and book chapters. This included creating new Intranet section, writing content, implementing third party database, administering database, and writing a Support Plan and Helpdesk Procedure document to support this new functionality.
Wrote style guide for IFUs (Instructions for Use) that are created by the Cardiac Surgery Division
Spherion Consulting
Information Design Consultant :: July 1999 to November 2001
CLIENT: U.S. Bank
Designed and developed Flash-based training for overview U.S. Bank's payment processing system
Designed and developed Flash-based training that included demos, reference guides, presentations, marketing materials, forms, and letters for implementing U.S. Bank's payment processing system
Designed and developed Flash-based training for how corporate credit card transactions are processed
CLIENT: Medtronic
Wrote U.S. Neuro Applications User Guide
Wrote U.S. Neuro Applications Reference Guide
Storage Technology
Technical Writer :: January 1998 to November 2001
Wrote, designed, and edited hardware user guides
Edited and formatted OEM documentation
Coordinated documentation submission to the corporate Web site
Maintained electronic documentation center on Intranet using HTML and Acrobat PDF files
Designed electronic illustrations and artwork for use in printed materials
The Trane Company
Technical Writer :: January 1997 to December 1997
Wrote, designed, and edited software user guides for OS/2, DOS and Windows-based systems and for hardware and communications equipment
Contributed to company-wide style guide (for user guides, technical bulletins, newsletters and marketing materials)
Created highly technical engineering and service bulletins
Created technical illustrations and wiring diagrams
Created installation sheets
Designed electronic illustrations and artwork for use in printed materials
Maintained on-site product literature inventory
Minneapolis, MN
Received the following awards for going above and beyond set expectations: Perficient Promise Award Perficient Extra Mile Winner Carol Breaking Concrete Award