Humberto O. Ramirez

• Creation of websites from planning stages to launch.
• Prototyping interfaces in hi-fi or lo-fi wireframes and presenting functional prototypes to stakeholders.
• Design and implementation of marketing email templates.
• Creation and application of Corporate identities and brand style guides.
• Creative direction and creation of campaigns for both print and digital platforms.

• Creation of electronic marketing campaigns for multiple newspaper properties.
• Development of interactive publications and advertising campaigns for mobile devices.
• Development, creation and management of websites for products, events and services.
• Creation and implementation of a unified global site for the Bay Area News Group's circulation department services.
Aimed to simplify tasks to better the experience for users.
• Development of new products from concept to implementation.
• Creation of support materials, promotional campaigns, website design, email marketing and social media assets.

• Creation of multimedia marketing campaigns for the Bay Area News Group and other corporate newspaper properties.
• Conceptualized and developed the brand image of the Green fair Silicon Valley® an event aimed to help business and people understand the new green industry. Collaborated closely with vendors, printers and managers throughout the development of the brand, collateral, imagery for web and other electronic applications.
• Created sales materials for the Bay Area news Group newspapers and other corporate newspaper properties.

• Designed graphic assets for multiple San Jose Mercury News advertising sections like Sacramento living,
Central Valley Living and Fantasy Home among others.
• Worked closely with managers and advertisers on the creation of newspaper campaigns for Macy's, AEG, Mazda,
among others.
• Developed magazine prototypes like Spaces, Auto Auction for the San Jose Mercury News niche
publications department.
• Designed and managed large print projects like catalogs, advertising sections and marketing pieces
for national clients.

• Functioned as the lead designer of the advertising division in Nuevo Mundo a Spanish-language newspaper published by the San Jose Mercury News.
• Collaborated with the Creative Services department at the San Jose Mercury News to create cross-market advertising campaigns aimed at the Hispanic market.
• Worked in coordination with Nuevo Mundo's editorial department on the redesign of the publication.
• Worked closely with advertisers, copywriters and photographers to create advertising campaigns for the
Hispanic market.