I am a Senior Product Designer at Priority Designs. I collaborate with a range of diverse clients and provide beautiful solutions that are empathetic to their unique audiences. www.jameslua.com

Work Samples

  • Optitrack Prime 41 - Motion Capture Camera

  • Mogo: The Flavored Mouthguard

Work History

  • Senior Industrial Designer

    • Priority Designs
    • May 2010 - Present (7 years 5 months)

    Program manager and designer working in all phases of product development: research and strategy, design conceptualization, 3D CAD development, manufacturing and launch support. Clients include: Nike, Intel, Rawlings, Kobalt, and more.

  • Industrial Designer

    • New Product Innovations
    • Mar 2008 - May 2010 (2 years 2 months)

    Worked in all phases of the product design process, with the added benefit of NPI's experience in manufacturing and launch support. Coordinated with NPI's manufacturing team in Shanghai, Guangzhou, and Hong Kong to help maintain design vision through the production process. Clients included: Intel, Duracell P&G, Jarden, Midmark, Georgia-Pacific, and more.

    Helped define NPI's marketing message with management. Generated marketing materials, including: print brochures, direct mailers, and email blasts. Managed, re-designed, and re-launched NPI's website (2008-2010 version) (HTML, CSS).

  • Instructor

    • The Ohio State University Department of Design
    • 2008 - 2009 (1 year)

    Instructed Design 501: Design Drawing, while simultaneously employed full-time at New Product Innovations. Created the course outline and lesson plans for the 10 week quarter. Lessons included: line drawing, shading/value, one/two/three point perspective, marker rendering, and Photoshop introduction. Taught Spring 2008 and Spring 2009.

    Student feedback: "I loved that he brought real world experience to the classroom - he gave us realistic expectations in everything from job searching to what gets presented to your boss - without sugar coating anything. This helped a lot. Organization was great; thorough development process"

  • Product Designer

    • Big Red Rooster
    • Jun 2004 - Mar 2008 (3 years 9 months)

    Project range includes commercial and consumer electronics, consumer goods, toys, packaging, medical, and recreational vehicles. Participation in research and strategy (field research, user-testing, focus groups), retail design projects (environment, merchandising, fixtures), and interactive design projects (graphics, illustration) made possible with the diverse disciplines within the company.

    Personal responsibilities include the creation of new products, experiences (service design), packages, environments, merchandisers, communication graphics, client presentations, travel, and building client relationships.

    Client list includes: Nike, Motorola, Skil (Bosch), Ethicon Endo-Surgery, Chiquita, Disney, Elmer’s, General Mills, McDonald’s, Owens Corning, Wilton, Rubbermaid and more.

  • Product Designer (Intern)

    • Ryobi Tools (TTi International)
    • Jun 2003 - Sep 2003 (3 months)

    Worked on Ryobi, Ridgid, Craftsman, and Homelite tools.

  • Graphic Design (Intern, Freelance)

    • Lunar Cow Design
    • Jun 2002 - Mar 2003 (9 months)


  • The Ohio State University

    • Bachelor of Science Industrial Design
    • 2000 - 2004





2013 IDEA Silver | Optitrack Prime 41 2013 Core 77 Design Awards Honorable Mention | Optitrack Prime 41 2012 Red Dot Design Award | Mogo Mouthguard 2012 IDEA Finalist | Weldon SceneStar