electra bicycle company | copywriter for electra “way to roll†(WTR) campaign. collaborated with marketing and creative teams towards crafting campaign concept and language; developing bicycle collections positioning, taglines and language; and articulating company culture and WTR campaign rhetoric. interfaced with WTR spokespeople to develop personality profiles to connect with appropriate product.
Click image to read copy. Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Defined and developed story and language for newest bike collection, Ticino.
Click image to read copy. Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Click image to read copy. Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Click image to read copy. Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycles catalog. Worked with creative team to develop 3rd year evolution of "Way to Roll" campaign. Defined and developed story and language for newest bike collection, Ticino, and refined story and language of all other collections, sub-collections and Electra company story. Wrote WTR spokespeople bios and stories.
Electra Bicycle Co. catalog cover. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup. Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup. Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup. Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup. Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Click spread to view copy closeup
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
Electra Bicycles catalog. Worked with creative team to develop "Way to Roll" campaign concept and language. Developed stories and language for collections, sub-collections and WTR spokespeople.
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