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Designer/Partner at Freeform Creative
San Francisco, CA
San Francisco, CA
My industrial design work experience is over eight years deep with Masco Corporation and its varying business units. My interests outside of work center around fitness and wellness.
Newport Brass 'Priya' Bath Suite
Delta Faucet 'Addison' Touch Kitchen Faucet
Liberty Hardware 'Monte' Cabinet Hardware
In my second business unit transfer within Masco, at the close of Masco Design in 2012, I joined the Liberty Design Studio team of six designers. Primary product categories include cabinet hardware, bath hardware, and home organization products for big box retailers (The Home Depot, Lowe’s, Target, Bed Bath & Beyond, etc).
Design execution is a large part of my current role (ideation, concepting, CAD, rendering, prototyping, design intent follow-up through manufacturing). Of equal importance: trend tracking (store walks, trade show visits, web research), and owning an internal initiative called ‘Retail Champions’. Retail Champions focuses on each designer owning the knowledge of and design relationship with one of our major big box retail clients.
Additionally, I have focused on project planning and project management - defining and refining common timeline and tracking tools for our team, leading projects and fellow designers, and guiding new employees through their first projects with our team.
My first business unit transfer within Masco was from Delta Faucet to Masco Design - a central design resource for all Masco companies. In my first two years at Masco Design, I worked on projects for Masco business units in all categories - Liberty Hardware, Delta Faucet, KraftMaid Cabinetry, Watkins Spas, Arrow (Staplers), etc. In 2010, I moved to working exclusively on plumbing platform products. In this role, I developed new products for a variety of plumbing business units within Masco (Brasstech, Delta, Masco Bath, Watkins Spas). My previous work at Delta Faucet Company provided me with strong working relationships and product knowledge which proved helpful in the plumbing platform design group.
While in college, I participated in the cooperative work experience program by completing two years of work at Delta Faucet (a Masco company) as an Associate Designer. My responsibilities were that of an entry level designer - research, ideate, and execute on new products. With a schedule which alternated semesters of school with semesters of work, I was able to bring new knowledge to both facets upon every return. Not only did I come out of the co-op program with a few products on the market and two years of work experience, but I also built relationships and working knowledge that have served me well in my time working within Masco Corporation.