Design career is what mostly reflects my character: I’m a very pragmatic person and it goes along with effectiveness and engineering skills, but I am extremely curious and inventive as well, and this leads to the aim of always customising, combining or creating objects, spaces, look. Design is a challenge and a good designer has to find the best match among lots of details, ideas, concepts, needs, requirements, functions, cultural and trend hints, aesthetic aspects, brand strategy, budget restrictions, timing, technologies; from scratch to the final product, succeeding in this is like winning a race: it gives you adrenaline and satisfaction, no matter what product is, from a spoon to a city. Career opportunities finally brought me towards retail and display design, which are the sum of functionality and beauty, branding and marketing effectiveness, and in which “on time and cost” is a very must. Project management, which I have been in charge of in the last eight years, represents for me the completion of my professional profile: it is the privileged point of view and control of the whole project.

Work Samples

  • Alfresco - Adelaide 2015

  • Launch event - Adelaide 2015

  • Pitti uomo - Firenze 2012

Work History

  • Designer, partner

    • LaraL design
    • Adelaide, Australia
    • Apr 2013 - Present (2 years 7 months)

    LaraL design specialises in shop window displays, interior and retail design and temporary installations.
    As partner of a start-up my role ranges from key account, to creative direction, design and project management.

  • Designer, Project Manager

    - Assisted and collaborated with client in conceiving and designing displays and fit-outs: choosing materials and solutions accordingly with aesthetic and marketing strategy objectives, as well as with budget needs..
    - Defined construction design and chose suppliers, in order to estimate the final costs and to sign contracts, both with manufacturers and with clients.
    - Managed and monitored production and logistics.
    - Quality control on prototypes, final products and packaging.
    - Organised installations and/or deliveries, customer service.

  • Graphic Designer, Copywriter

    - Helped the curator, Anna Lombardi, in contacting companies and collecting materials for the exhibitions and for the catalogues.
    - Conceived designer graphics for the exhibitions and managed production and installation of them.
    - Wrote parts of the “Acciaio Domani” catalogue and prepared some graphics for it.

  • Architect

    - Archicad preliminary layout and construction drawings.
    - Artlantis rendering.
    - Technical specifications, bill of components/materials.
    - Quality control before delivery
    - On site set up overview.

  • Interior Designer, Graphic Designer

    • Hangar Design Group
    • New York, NY
    • Jan 2003 - May 2003 (4 months)

    as freelance designer at HDG in New York City (USA) I worked on residential interior decoration projects and on graphic concepts for websites and brochures.


  • IAL - Professional School

    • Product Design - post lauream diploma Product Design
    • 2001 - 2002

    Courses: Industrial design, materials and technologies, rendering, Solid Works. A three months internship was required and I chose Anna Lombardi Studio, which specialises in product design and in brand strategy and cultural events to promote industrial sectors or companies.

  • IUAV - Istituto Universitario di Architettura di Venezia

    • Bachelor Degree Architecture
    • 1993 - 2001

    Specialisation courses in art and industrial design history, scenography, graphics.