Design career is what mostly reflects my character: I’m a very pragmatic person and it goes along with effectiveness and engineering skills, but I am extremely curious and inventive as well, and this leads to the aim of always customising, combining or creating objects, spaces, look. Design is a challenge and a good designer has to find the best match among lots of details, ideas, concepts, needs, requirements, functions, cultural and trend hints, aesthetic aspects, brand strategy, budget restrictions, timing, technologies; from scratch to the final product, succeeding in this is like winning a race: it gives you adrenaline and satisfaction, no matter what product is, from a spoon to a city. Career opportunities finally brought me towards retail and display design, which are the sum of functionality and beauty, branding and marketing effectiveness, and in which “on time and cost” is a very must. Project management, which I have been in charge of in the last eight years, represents for me the completion of my professional profile: it is the privileged point of view and control of the whole project. Interior design is my other passion, the discipline in which customisation, functionality, beauty and comfort come together. Also a residential interior is treated as an exhibition space, as it represents the owners personality and is often displayed as "personal branding". I strongly believe in functional innovation of the residential spaces as well: technology radically changed our habits and thus our living spaces. Dimensions and geometry of our homes are affected by this and the interior designer, in my opinion, is the professional who can lead you through the jungle of new materials, products and systems, so to make this change an effective improvement of your lifestyle.

Work Samples

  • Launch event - Adelaide 2015

  • Pitti uomo - Firenze 2012

Work History

  • Virtual Exhibition Designer

    • Mudefri
    • Apr 2016 - Present (10 months)

    Mudefri is a virtual design museum, hosting temporary exhibitions, a permanent collection and some private collections. It is "located" by the products it gathers, but has no real location for the visitors, as it is on the world wide web: an innovative interpretation of the mixture betweek local and global. Part of a growing network of virtual design museums, the scope of Mudefri (Museo Del Design del Friuli Venezia Giulia) is to offer insights of Friulian companies, products and designers, that have a relevance in the design and innovation sector. The museum is directed by Anna Lombardi, and collections are interpreted and displayed by renown curators.

    My role is focused on the design of the exhibition fit-outs:
    - interpretation of curator's briefs and collaboration in the strategic planning,
    - graphic design for exhibitions and museums sections,
    - project management and coordination between stakeholders.

  • Interior designer

    • Dammidesign
    • Modena, Italy
    • Jun 2015 - Present (1 year 8 months)

    Freelance consultant for:
    - interior design and decoration concepts and visualisation
    - research and selection of new products for the catalogue
    - marketing strategy

  • The right side of LaraL brain (partner, design and management)

    • LaraL design
    • Adelaide, Australia
    • Apr 2014 - Present (2 years 10 months)

    As a partner of a start-up design practice I cover different roles of account manager, interior and exhibition designer and project manager.
    Work on brand development, shop window displays, fair stands, interior design, graphic design.

  • Project Manager, Exhibition and Display Designer

    - Assisted and collaborated with client in conceiving and designing displays and fit-outs: choosing materials and solutions accordingly with aesthetic and marketing strategy objectives, as well as with budget needs.
    - Defined construction design and chose suppliers, in order to estimate the final costs and to sign contracts, both with manufacturers and with clients.
    - Defined and managed budgets.
    - Managed and monitored production and logistics.
    - Quality control on prototypes, final products and packaging.
    - Organised installations and/or deliveries, customer service.

  • Exhibition and Graphic Designer, Copywriter

    Assisted the curator (Anna Lombardi) in planning and setting up design exhibitions.
    Was in charge of: concept and development of graphic artwork for the exhibition fit-out, research and writing of part of the catalogue ("Acciaio Domani, saperi ricerca e futuro", Udine; "Creactivity", Udine), supervising manufacturing and installation.

  • Exhibition and Interior Designer (retail and hospitality)

    Design and documentation for trade fair stands, retail and pub projects; supervised production and set up.

  • Interior Designer, Graphic Designer

    • Hangar Design Group
    • New York, NY
    • Jan 2003 - May 2003 (4 months)

    as freelance designer at HDG in New York City (USA) I worked on residential interior decoration projects and on graphic concepts for websites and brochures.



    • Online course Project management (PMBOK)
    • 2016 - 2016

    Principles of project management: overview on PMBOK methodology

  • IAL - Professional School

    • Product Design - post lauream diploma Product Design
    • 2001 - 2002

    Courses: Industrial design, materials and technologies, rendering, Solid Works. A three months internship was required and I chose Anna Lombardi Studio, which specialises in product design and in brand strategy and cultural events to promote industrial sectors or companies.

  • IUAV - Istituto Universitario di Architettura di Venezia

    • Bachelor Degree Architecture
    • 1993 - 2001

    Specialisation courses in art and industrial design history, scenography, graphics.



2014-2015 Member of DIA as Exhibition and Display Designer