SPECIALITIES: Art Direction, Graphic Design, Concept Development, Mood Boards, Story Boards, Design Strategy, Branding and Identity, Design/Development for Web/Mobile/Tablet, Interactive Design, CRM, Packaging, Print (Brochures, Posters, Ads, Point of Sale, Catalogues, Collateral), OOH, Event Design, Beauty, Fashion, Luxury and Pharma. CLIENTS Clients: | Pfizer | Merck: VICTRELIS & ISENTRESS | Novartis | XFORGE | Noxzema | Unilever:: Caress | Q-tips | Lever 2000 | Vaseline body lotion range | Vaseline Intensive Rescue range | Vaseline cocoa butter | Green & Black's | Futuro | Seattle's Best Coffee | jWIN | Diageo:: Red Stripe | Guinness | Smirnoff Ice | ScenarioDNA | SkyCue | Kool-Aid | Brand Asset Group LANGUAGE: Fluent in English and Spanish. Magazines ads have been published:: Essence, Sister 2 Sister, In-Touch, VIVE, Oprah, Elle, Lucky, Glamour, People, Upscale, Style Watch,Times, and Ebony

Work Samples

  • ISENTRESS Mobile Site

  • VICTRELIS Website design. Art Director/Designer

Work History

EXPERIENCE Freelance Senior Art Director March 2012 – April 2013 Prime Access - New York, NY Created new look and feel for ISENTRESS branded print campaign to spearhead CRM program to increase drug awareness among non-ISENTRESS users and existing patients. Developed flash teaser banners that outperformed traditional ISENTRESS branded banners to increase site traffic of unique visitors to ISENTRESS.com. Designed a mobile application for the ISENTRESS brand. Assisted in the creative development of Merck’s global ACT program. Designed branded and unbranded banner ads for VICTRELIS. Freelance Senior Art Director (retainer) April 2009 – April 2012 Brand Asset Group - New York, NY Unilever Account Developed concepts and executed print ads, promotional materials, presentations, invitations, and mechanicals for top brands, including Motions, Soft & Beautiful, and Just for Me. Freelance Senior Art Director December 2011 – March 2012 Global Advertising Strategies - New York, NY Created and developed chosen concept for Novartis EXFORGE's first Hispanic - and South Asian-market original 360 degree campaign. Freelance Senior Art Director February 2012 – March 2012 Brooklyn Brothers - New York, NY Developed concepts, executed ads, and stickers for NFL and New Era. Freelance Senior Art Director July 2011 – September 2011 Prime Access - New York, NY Developed a comprehensive welcome kit for patients and designed a website for breakthrough drug Victrelis (wireframes and look and feel). http://victrelis.com Freelance Senior Art Director September 2010 – June 2011 Digitas/Kraft - New York, NY Designed the poster, signage (total of 40), collateral material and banner ads; redesigned the landing page for the groundbreaking Digitas NewFront 2011, an initiative that connected brands with content creators. Designed banner ads and cookbook series for Kraft’s “Real Women of Philadelphia” project, starring Paula Deen. Freelance Senior Art Director March 2010 – July 2010 Digitas - New York, NY Developed ads, posters, direct mail pieces, banner ads and collateral material for the Cannes Lions International Advertising Festival 2010. Developed the poster, signage (total of 40), collateral material, and redesigned the webpage for the NewFront 2010 event. Freelance Art Director September 2009 – January 2010 Prime Access - New York, NY Merck & Pfizer Accounts Developed a series of brochures (total of 5) targeted to the Hispanic, African American, Asian American, gay and transgender consumer markets. Other Freelance Clients 2009/2010 Target Smarts | The Hot Love Movement | The CauseWay Agency | Noxzema Art Director December 2005 – September 2008 Colangelo Synergy Marketing - Darien, CT Unilever/Diageo Accounts Developed concepts and executed print ads, websites, and promotional materials for top brands, including Caress, Q-tips, Lever 2000, Vaseline, Green & Black's, Futuro, Seattle's Best Coffee, Red Stripe, Guinness, and Smirnoff Ice. Designer August 2004 – December 2005 jWIN Electronics - Port Washington, NY Designed corporate identity, catalogs, trade show graphics, logos, managed photo shoots, photo retouching, and developed new concepts for packaging. Designer February 2004 – May 2004 Noticias Del Mundo (a Spanish-language daily newspaper) - Long Island City, NY Created classified pages, developed page layouts, scanned and manipulated images, color retouching, pre-press. Designer September 2003 – January 2004 Tisha Creative - Hoboken, NJ Designed corporate identity, catalogs, trade show collateral, ads, postcards, signage, and designed new issues for BC Magazine. Responsible for editing and correcting art and word files for print, pre-flight, and release. ............................................................................................................................ TECHNICAL SKILLS Adobe Photoshop Adobe Illustrator InDesign Power Point QuarkXpress Adobe Flash (basic) ............................................................................................................................ LANGUAGE English and Spanish ............................................................................................................................ CONTACT INFO Lina Torres T: 5164107595 E: lntorres4@gmail.com ............................................................................................................................ REFERENCES Available upon request.

Education

  • Pratt Institute

    • Masters Degree, Communication Design Communication Design
    • 2000 - 2003
  • Universidad Autónoma de Manizales

    • Bachelors in Science - Industrial Design Industrial Design
    • 1995 - 2000

Specialties

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