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Associate Creative Director - Industrial Design
Driven Industrial Designer with 10+ years' experience in Asia, the US & Europe working on a wide range of product portfolios including consumer electronics, audio, accessories, domestic appliances, telecoms, soft goods & lighting. Strong communication skills & a drive for constantly challenging myself has given me the opportunity to work & develop with a range of very talented teams & individuals. Highly motivated & a consummate team player I have a passion for exploring new possibilities and pushing the boundaries, whether it be in material exploration, technology or in the use of new tools and processes. I'm very interested in cross-discipline product development, design storytelling & the future of mass production. Specialties: Design direction, Communication skills, Team leadership, Design process management, Sketch & Render Communication, Visual trends analysis, People research & Insight, Concept Development, Design for manufacture & Manufacturing Methodologies.
Astro Studios is a collective of hugely talented designers, all of whom bring a unique point of view & skill-set to the table. It's my pleasure collaborating & leading such an innovative team of creatives & producing successful solutions for our ever expanding client base ranging from innovative start-ups through to fortune 500 companies.
The move into consultancy work allowed me to diversify into projects for both multinational brands & start-up companies. My role for these clients crossed the boundaries between disciplines involving people-research, strategy & physical interaction design in addition to my lead industrial designer role.
My senior designer role involved specializing within a specific portfolio of products in order to understand & influence more on a range logic or category build-up level opposed to singular propositions. For this I moved to the Peripherals & Accessories account dealing primarily with the headphone range. This role later encompassed PC Accessories including PC speakers, Input devices & Soft goods.
As a junior designer here I worked initially for DAP (Domestic appliances) & Lighting involving fluidity support between Hong Kong, Singapore & the european offices in Amsterdam & Eindhoven. During this period I worked on numerous kitchen appliances, garment care products and worked within a team to set the direction & design language of the future MasterLED range of products for professional & consumer lighting.
Working initally for The Vtech & AT&T branded products, I soon specialised with the creation of multiple ranges for Vtech Dect telecoms range. Role included working from project creation, direction setting and development, through refinement and Manufacturing competencies.Great, fast paced work & a strong, talented team of designers to gain experience with.
2005 D&AD Student Design Awards - Work published in D&AD Annual (Medical - Insulin Inhaler for treatment of type 2 Diabetes) 2004 Student Lighting Awards - LED Luminaires (Finalist)
Art foundation course involving drawing techniques & skills, Ceramic & glass production & methodologies & workshop skills.