My prior experience as a designer, adman and technologist in my work as a professional freelancer has led me to believe that good design can make all the difference; not just aesthetically but also enhancing business processes and business thinking. My exposure to both the technological and human aspects of communication have honed my skills in time management, propelling a life mantra boiled down to a single word; Tenacity.

Work Samples

  • Oei! Singapore

  • KWYM Interior Designs

  • Personal Blog

Work History

  • Principal Consultant

    • Otaku Interactive
    • Jun 2009 - Present (8 years 2 months)

    Experience in working with local companies and companies that have an international presence - in areas including collateral, brand development, video production and web development. We have enjoyed the distinct privilege of working with some of Singapore's finest, including Banyan Tree, Solitaire Magazine, SMU and also MNC's including Acer, Certis Cisco and Network Hardware Resale in our short stint in the industry.

  • Marketing Executive

    • RSM Chio Lim
    • Feb 2008 - Apr 2009 (1 year 2 months)

    Event management including emceeing and event coordination in a B2B Environment including joint events between RSM Chio Lim and Spring Singapore.

    Responsible for web site traffic growth through online marketing channels and search engine optimisation strategies. The scope of work includes analytics reporting to directors on growth avenues through offline and online marketing components.

    Generating social media, other new media initiatives including early stage research into developing a company wide intranet.

    Copywriting promotional and collateral materials for both online and print.

  • UI Designer

    • Loftec
    • Dec 2007 - Jan 2008 (1 month)

    Design branding, web and collateral materials.

    UI development for web based application.

    *Golf booking system currently live at http://www.clickateeonline.com.

  • Designer

    • Context Studio
    • Feb 2005 - Nov 2007 (2 years 9 months)

    Manage the full project cycle of developing brands based on each client's specific requirements.

    Involvement in project started from conceptualisation of client's company vision into a tangible brand concept that is translated into interactive visual representation; design and artwork that stretched the client's branding mileage; implementation of Macromedia Flash coding to optimise usability of User Interface.

    Key milestone during this tenure includes developing interactive solutions for brands such as Resonance PR and Singapore Airlines.

  • Designer

    • D3SIGNS PTE LTD
    • 2006 - 2006

    Manage the full cycle of interactive CD ROM project from conception, design and artwork, implementation of flash coding for clients including Symantec and Volkswagen.

Education

  • Oklahoma City University

    • Liberal Arts Mass Communications
    • 2005 - 2007
  • AWARD School

    • Advertising
    • 2006 - 2006

Specialties

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