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Graphic Designer/Art Director
Malmoe (at the moment), Sweden
Malmoe (at the moment), Sweden
I´m a former DDB Worldwide and BBDO creative currently working as a Graphic Designer for the global active lifestyle company Thule. A position that involves me in the daily production of the graphic, conceptual and visual communication for Thule´s outdoor segment. Prior to this position I have worked as a Senior Graphic Designer for the global branding company Avery Dennison with clients such as Helly Hansen, Swix, BJ Sport, Lindex and Stadium. As mentioned I have as well worked as an Art Director/Graphic Designer for the global advertising agencies DDB Worldwide and BBDO in Riga/Latvia. At DDB Worldwide I worked with ATL projects for LMT (the biggest mobile network operator in Latvia), other local companies, branding projects, corporate identities, pitches, web design ideas etc. At BBDO I worked in the MARS team with ATL and BTL projects for brands such as Snickers, M&Ms, Whiskas, other local companies, pitches, commercials etc. Previous to my years in Riga, I have worked with Graphic design/Art direction both in Sweden and Australia. I hold a Masters degree and a Bachelor degree in Graphic Design from Queensland College of Art (Australia), a Diploma Of Graphic Design from Forsbergs Graphic Design School (Sweden) and a Diploma Of Communication in Advertising from Berghs School Of Communication (Sweden).
I see myself as a global, creative, conceptual and organized Graphic Designer/Art Director with both teamwork and individual qualities. I always strive to achive creative and strong visual solutions. I strongly believe in simplicity and the power of proper research. My ambition is to continue to grow as a creative by challenging myself and thus enhance my skills and as well be open to failure and success.
Specialties: Graphic design, art direction, creative direction, branding and corporate identity, design research, photography, conceptual and creative ideas, visual communication.
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The foundations in Dreamweaver CS5, HTML, CSS via lectures shaped as workshops.
A Master structure based on individual research projects with guidance from a supervisor, to develop skills to be able to present solutions at both practical, creative and strategic high levels. Semester one: The comparative study ”Branding - A System Of Belief?”. A thesis asking the question ”Have the modern phenomenon of branding assimilated the iconography and coding used in religious systems, in order to promote itself as an alternative religion in our society?”. Semester two: The design research project “Pictograms - A Visual Language”. Based on my research of the public transport company Translink in Brisbane, with a creative outcome of how Translink’s pictogram system can be improved graphically, to communicate better.
An academic structure, with a crossmix of creative studio assignments and art theory subjects, with a Design Graduate show as the finale. Done in two years, due to previous education.
Creative studio assignments and workshops with short deadlines throughout the year, with a Graduate show as the finale.
A crossmix of art direction and copywriting, in the shape of creative studio assignments, with marketing theory as a complementary subject, with a Graduate show as the finale.