RSW is an award-winning product design and innovation consultancy based in the heart of Germany. It was founded by Sven Rudolph, Carsten Schelling and Ralf Webermann in 2005 under the former name DING3000. We became known with consumer goods like furniture, lighting and home accessories characterized by strong and innovative concepts and an intriguing approach. Our designs have received international critical and media acclaim, won more than 30 renowned design awards like the iF and Red Dot and become best-sellers for our clients from start-ups to global players. They are exhibited in the permanent collections of several museums and at design festivals and exhibitions, among which the German Pavilion during the EXPO 2010 in Shanghai. In the meanwhile our growing team has proven its versatility e.g. by working in transportation and medical design but also in fields beyond industrial design such as product development, exhibition design and innovation consulting.

Work Samples

  • The Monkey for Palomar

  • Beater for Normann Copenhagen

  • Concept1865 for BASF

Work History

  • Designer/ Co-Owner

    • DING3000
    • Hannover, Germany
    • Jan 2005 - Feb 2017 (12 years 1 month)

    DING 3000 is a studio for product design. Our core expertise lies in the design of novel and imaginative consumer goods on the basis of a serious dispute with all relevant aspects of design, such as a suitable design with regards to materials and production or usability and sustainability.
    We work in the fields of furniture, luminaries, tableware, residential accessories, premium giftware and give-aways, design strategy and corporate design consulting. Generally we are following a multi disciplinary approach, always looking for new fields of activities and challenges.

  • University Lecturer

  • Freelancer


  • Fachhochschule Hannover

    • Dipl.-Des. (FH) Industrial Design
    • 1999 - 2005
  • HfG Karlsruhe

    • Guest Student Produktdesign
    • 2003 - 2003
  • University of Hefei

    • Exchange Student Product Design
    • 2002 - 2002



3x iF Award, 2x iF Concept Award, 4x Red Dot Award, 5x Design Plus, 2x German Design Award Special Mention, 1x Good Design Award Japan