RSW is an award-winning product design and innovation consultancy based in the heart of Germany. It was founded by Sven Rudolph, Carsten Schelling and Ralf Webermann in 2005 under the former name DING3000. We became known with consumer goods like furniture, lighting and home accessories characterized by strong and innovative concepts and an intriguing approach. Our designs have received international critical and media acclaim, won more than 30 renowned design awards like the iF and Red Dot and become best-sellers for our clients from start-ups to global players. They are exhibited in the permanent collections of several museums and at design festivals and exhibitions, among which the German Pavilion during the EXPO 2010 in Shanghai. In the meanwhile our growing team has proven its versatility e.g. by working in transportation and medical design but also in fields beyond industrial design such as product development, exhibition design and innovation consulting.

Work Samples

  • The Monkey for Palomar

  • Beater for Normann Copenhagen

  • Concept1865 for BASF

Work & Education History

View full profile and work history



3x iF Award, 2x iF Concept Award, 4x Red Dot Award, 5x Design Plus, 2x German Design Award Special Mention, 1x Good Design Award Japan